Part 5 Creating offers they can’t refuse with Tom Big Al Schreiter

An Offer They Can’t Refuse book, ebook, audiobook

MasterClass+ schedule including a complimentary group coaching zoom 

Part 1 

Part 2 

Part 3 

Part 4 

Step #1 What is the biggest problem this group faces? 

Step #2 Announce our opportunity can fix this problem. 

Step #3 Describe the details AFTER they commit to fixing their problem. 

Create offers with Indirect Statements

Presell with targeted offers
Make prospects feel our offer is customized to them

Sound bites can be a short offer
The decision is made on the sound bite
The details come after the decision

Free Magic Words for Prospecting audios

Master the Four Core Skills

Transcript

SPEAKER_00 0:02

You enter Networkers, the ultimate podcast for networkers in direct sales, network marketing, MLM, or any cell side option. You'll learn the skills for the how-to and the mindset to make it work. I'm the author of over 20 best-selling books and over 25 years in the business. Here's your host, Pete Schreider.

SPEAKER_01 0:32

Alright, today in the zone, we are talking about how to make great offers, part five. If you missed parts one, two, three, or four, I'll make sure to add some links on the top of the episode notes. We love sharing these tips from the master class because people are using these techniques right away to get instant results. I'll also make sure to add a link for the live masterclasses and of course the book, an offer they can't refuse 14 tools to create better offers for network marketing. Okay, let's get into this week's episode.

SPEAKER_02 1:04

Uh, let's take a look for the first uh cringe ad of the day here. And this one is um, are you looking for additional income without changing your existing business model? I can show you how to effortlessly make ten thousand dollars a month without changing what you're already doing. Can we hop on a quick call to discuss this? And my thoughts, and I'll ask for your thoughts also. My thoughts were well, if it's effortless to make ten thousand a month, just send me the money. I don't have to put any more effort into it. Why would I have to hop on a quick call to discuss this? And uh second question is uh, how many people just want to hop on a quick call with a cold email like this? So in the QA, what is your thoughts about this ad? This is the competition we run across all the time. You say, gosh, uh people are doing this, it won't take much for me to look human, it won't take much for me to uh be effective. Uh I'm sure uh with just a little bit of skill, a little bit of empathy, uh, we can be so much better. So while you're thinking about your uh reaction to this, uh let's take this question from Herman from last week. And last week he asked us in the QA would it be possible to give a few examples today for several kinds of people on how to package our great offer in such a way that they think, dang, I would be a fool not to join. And uh, he wants to focus on the business opportunity, not products, was his request. So, what we need here is maybe just um a viewpoint or formula, because gee, you're gonna meet, you know, if you meet 10 people, it might be 10 different professions or 10 different places in their lives. So, here is a way that we can look at it, and it's very simple, just so we can think about making our offers work. Step one is what's the biggest problem this group faces? So when you see this person, if you had a chance to listen or what they did for a living, you have to think, what's the biggest problem they have? Next, we just say, All right, of all the things I could offer about our opportunity, maybe I should just focus on the one thing that matches this problem. And what happens when we do this? Uh, if you remember from the offers book about Bob, you know, you can stand in the crowd and just yell Bob and all the Bobs instantly connect, just like that. So when we match our business opportunity that just perfectly coincides with our problem, the communication is just really tight, it's really great rapport. And then remember that we don't describe the details or how it works until after they commit to fixing that problem. So they say, Man, that's a pretty good uh uh offer. Uh well, you want to fix your problem. If you do, we should talk. If not, you know, it's no big deal. And they're gonna make that commitment. Yeah, we should talk. You want that commitment first because you want them on your side of the table. So that's from Herman, and let's just do a couple examples here very quick. Um talk about somebody who puts on roofs for a living. Uh, for all the roofers that I know, um, by age 60, their knees are shod and they their shoulders are shod, and they from carrying things and a couple injuries and a few ladder things, and um their body wears out. That's their problem. And they think, well, wait a minute. So, what am I gonna do after age 60? I'm not old enough for Social Security, and Social Security isn't gonna be enough, and there's no way I've, with all this inflation, I've saved enough over this time. I'm gonna need some sort of income. And obviously, our business opportunity could help them do this, and they could do it safely part-time while they're still roofing, so they don't have to quit their job. And they say, Yeah, that's a nice way of going. And so we say, Here's a chance to earn more now before your body wears out, or to start saving, or to build up a residual income for later. You say, All right, that's pretty easy. Let's do another example. Let's do the uh office worker. Here, he uh maybe in New York or Los Angeles or Chicago or someplace, commutes one hour each way to work. That's two hours a day out of his life, every day, five days a week. Um, that's a problem. They say, Man, uh, that's just totally wasted time. That's time that's just been taken out of my life I can never have back. And I like to have that time for golfing or sleeping in in the morning, or time with the children, or to pursue a passion or hobby. So, what's our offer going to be? Our offer is gonna be to work from home, especially if they said my problem was, hey, I want to be with my family. So just think very hard about the problem and only focus the part of our business opportunity that matches that problem, not everything else, because the more we add, the harder it's gonna be for them to make a decision. So we say, hey, you have no more driving stress, you don't have to worry about high guessing prices taking money out of your pocket. You can spend those two hours with your family, think of what your family life would be like with those extra two hours, and they're gonna go, wow, that that's pretty good. All right, so let's do uh one more here. Let's talk about a 30-year-old. And we uh break the news to him that he's gonna have to work till age 67, and then he can enjoy his life. Now, when you're 30 years old, age 67 seems like boy, that's really old. Uh, it's gonna be too late to enjoy my life. And so I'm gonna have to work five days a week and get my two-day weekends and two or three weeks vacation every year, or four weeks, whatever it is. So that's the problem. And you say, All right, uh you only have one life to live. How about um being able to have a little bit of time for you to live your life now? And you say, You don't you don't want to say, Oh, I want to hurry up and get old so I can retire, and then I oh wait, it's too old, I can't enjoy life. That's a bad feeling. So, as you as we see, we're just taking the one problem now. Uh, in the QA, type in what you think would be the number one problem for a teacher, just to put on our thinking cap here. But for a teacher, what would be the number one problem? And that way it would be easy for us to focus our business opportunity. So, what would it be? Uh, it could be that they uh should be getting combat pay because they work at a really rough school district or something like that. And uh, why we're typing that in, Keith, uh, what do we have for? I know we had some people uh volunteer about what they thought about that ad.

SPEAKER_01 8:14

Yeah, well, I guess we'll uh for the ad that was uh at the very beginning there, uh sales and alarm very loud, uh very misleading. That's hard work. Your prospect will get misled. Um, it's much better to underpromise and over-deliver. That's obviously gonna help your retention. And we're talking about teachers, and we have everything from, of course, uh long hours dealing with kids' parents, uh spending time preparing for class, so it's extra time they're they're not getting paid for, uh retirement plan. Who knows what's gonna go on with that? After hours work, uh preparing the night before. So pretty much just extra hours, extra work. Um, which of course uh someone even mentioned here underpaid. So extra hours you're not work that you're not getting paid for. That's pretty much the same as underpaid. So uh good stuff. Keep them coming in.

SPEAKER_02 9:09

Yeah, I'm surprised nobody said uh that they're afraid of losing their job to chat GPT or something. Just kidding. Okay, uh, last week uh we showed a picture that uh Tony uh Melee posted. And if you remember this picture, you look at this and they say, This is a great visual of an offer. And if you're listening while you're driving a car, the picture says, uh, what's wrong with this picture? It shows a picture of a house and it says insured, a picture of a car, it says insured, a picture of an iPhone, it says insured, picture of a family with the question mark. And you say, Wow, uh that gets people thinking. So you say, What's wrong with this picture? It forces them to stop what they're thinking, uh, absorb our message, think of an answer. And you say, Well, yeah, that's kind of a graphic. I'm not could it do something easier? Here is an example of closing with an offer before the presentation. So um, are you ready? Uh here's uh the offer. It says, insure your valuables. And if instead of an asterisk on the left, just imagine a little checkbox. And you just ask people, you know, out of these six things, what would you like to insure? And they say, Well, my home, yeah, yeah, check, my car, yeah, mobile phone, yeah, cheap. My life. Do I want to insure my income, my retirement? And what has happened is we are forcing them to make a yes or no decision right now on the spot with no pressure. They say, Well, well, yeah, I I I would like to insure my uh life insurance and stuff, but it's too expensive for me now. And you see, that's fine. We just I just need to know what you want to insure, you know, how to fit it into the budget, that's another question. But uh, which one of these uh six things do you think you would want to insure? And most people say, Well, uh retirement income, at least my life. And we forced that decision to be made before we explained, well, uh, here's how life insurance works, you can pay this amount or this amount, or how much coverage you want. The decision comes way before the presentation, and this is a just a masterful way of doing it because you're forcing them to check off which ones or circle which ones they want to do, and anybody could do this and say, Okay, I have to think about something like that for my business. So if I sold vitamins, when I make a list of which organs I want to keep healthy, that might be a bit cringy, but we get the idea. Let's move on. Uh, this formula is going to be uh a double if you if you read Monday's newsletter, and what we want to do is create a couple of these for our business. Most people will read um yesterday's newsletter and uh say, well, that was really interesting, and read the next paragraph and then the next one and go on and never do any of this. So, what we want to do is figure out a good double if that we could use for our business and put it to use right away. Why everybody else is thinking about it? We could actually put it into action and get some tremendous results. So, if you're not familiar with the double if, we're making it into an offer. And this offer again forces people to make a yes decision that they won't have before the presentation starts. And this just relieves all the pressure. So let me read a couple of these and then it's going to be our turn to come up with it. Are you ready? So if you're driving, just focus on the road. But here's the first one if dieting, starving, exercising, and eating bad tasting foods works for you, great. If not, uh use our breakfast shake to lose those extra pounds. And how do the prospects feel? Well, I got an option. I wasn't pressured. Uh I don't like the exercise and starving part. Yeah, yeah. Well, so tell me about the breakfast shake. And when somebody says to us, Well, so tell me about this breakfast shake, that's a buying signal. I've made the decision to do it as long as it's not like extraordinary expensive or something like that. Here's the second one. See if you're picking up the formula, which is pretty simple. If you are okay with your lipstick rubbing off on glasses and cups, that is fine. If not, use our stay on lipstick and never be embarrassed again. Now they had to make a decision on their lipstick. Well, that was just pretty easy. So if I was selling uh cosmetics, I could say that and be done with it. Right. And it shows them most important part, it solves the problem. We made a great offer and it's over. And you say, Wow, I could teach that to my new distributor. Oh, within five minutes of joining. And they could just say that while they're learning all these other skills. Absolutely. Let's do uh a couple more here. If you can uh this is for um legal plans, if you can tolerate ripoffs being taken advantage of and unaffordable attorney rates, no problem. If not, use our legal plan. I said, Well, tell me about your uh legal plan or your legal services. And they said, Yeah, uh I don't like this being being done to me and being taken advantage of, but yeah, so tell me a great buying sign, all right? Uh skincare. If the tiny wrinkles and lines that come with age are okay with you, then enjoy them. If not, use your superhydrating night moisturizer to lose those wrinkles. Again, quick offer, it's an option, instant choice. They had to make a choice out of these two. They close themselves before the presentation. This is absolutely magic in front of uh your distributors. When they watch you do this, they say you must have uh levitating powers of some sort of sort. All right, so uh say, well, what if I sold uh retirement plans? All right. If keeping up with 800 new pages of pension tax law every year is fun for you, great. Enjoy it. If not, let our lawyers keep you compliant and protect your pension from big fines. Through a little fear of loss that they are pension would get fined. And you say, well, what about opportunity? Here's one. If getting by on one paycheck works for the family, no problem. If not, then we should talk. And if you notice this last one, then we should talk. It just sounds softer. So if you feel like I'm being too aggressive or it's just not my personality, you can make the second choice. If not, then we should talk. So now it's our turn. In the QA. What double lift offer can we create to use this week? Something for our business right now, for our product or service or opportunity. And while you're thinking about it, let me just read one more that you can tell your team members. You can tell your team members if you can get by on small bonus checks, no problem. If not, then come with me to the company convention. Instant choice. And you give them the choice. This feels like an option, no pressure, but they say, Ah, I do have a problem, and that does solve it. So in the QA or this week, what is a good one that you can use for your business? And don't worry if it's perfect. Remember, all these are going to be version 1.0, but we want to engage our thinking neurons, and if we actually try to do it one or two times, we're gonna say, well, it's a little bit harder than I thought, or we're gonna say later on after class, I've already trained some of these neuron pathways, it's gonna be easier than I thought. Who knows? So, Keith, uh, what do we have here for some creative ideas?

SPEAKER_01 17:42

Uh, we have one for, I guess, uh anything, whether it's uh sleep, uh drink, pill, patch, stress, you name it. If you're okay with tossing and turning after 30 minutes of bedtime, then great. If not, then let our name of the product help you fall asleep at bedtime within seven minutes of your head touching the pillow. Hey, and this nerd actually timed it, so you can use uh Apple Watch, smart technology, whatever those things are called, um, which would be fun. Oh, if getting by on one income works for you, then great. If not, you can learn a few skills that I'm using to bring so much uh some more money each month. They say yes, hey, what would you like to know first? Okay, let's see. We have if it's okay to with the fear of being laid off again, that is fine. If not, let's build your side business fast. So you can actually use this for uh distributors that have just joined your team. And these are great, by the way. Um learn the skill for five to seven minutes here, and uh so feel free to type these in, get them out there. You can always edit. Uh let's see here. Uh if living an enslaved life to death is okay, then keep doing what you're doing. If not, we can figure out how to bring more money into your household budget. So like the budget term there. Uh let's see, we have a uh skincare. Uh if been if being mistaken, for your sister's mother is okay for you, that's okay. If not, then I have a product that's a great fit for you. So, yeah, keep those coming in and uh back over to you.

SPEAKER_02 19:14

Okay, so this is just another way to make an offer, and it's very quick. And for people observing, it's just magical. It's not difficult. Anyone can master it. And what's nice is if we get a really good one, we just pass on to our team, and they can just step step into success almost right away by just making this offer and they don't feel rejected. Okay, let's move on. Uh, here's the next way. Uh, we want to create offers using indirect statements. Now, if you're not familiar with indirect statements, uh, I believe it's the 10 shortcuts to the prospects' minds. We go into indirect statements. Uh, these are used by hypnotists a lot. And what it is is they say something and people visualize it as if uh they said it to themselves. So here's what we would say. Um, I don't know how much weight you would like to lose with our product. Now here's what happens. They go, hmm. Well, how much weight would I want to lose with your product? What happens is they completely bypassed uh them thinking, will your product work or not? Because the only way this particular statement would work, I think it's called a presupposition, is they have to believe that the product would work in order for this sentence to make sense. So they just naturally believe it. So they start saying, uh, how much weight do I have? Well, I guess probably 20 pounds. And what you've done is made an offer to them to lose weight, and in their mind, they accepted the offer. So let me do a couple more. These are indirect statements. You may or may not want to use them, but they are kind of a lot of fun. Let's look at a couple more. I don't know how much you value memories from your family holidays. Now, what are they thinking? They might say, I don't value the memories at all. Okay, maybe not a prospect force. And they might say, Wow, I I really do, and I would like to have more holidays and a useful travel package. This would be ideal. You've uh kind of pre-close them with a kind of a vague offer, but it still works. Or I don't know how important it is to your children to experience a week at Disney World. Now remember, we didn't embarrass them and we said, Hey, I don't even know. So we can't be rejected or at fault. We're just saying, I don't know. And in their mind, They create that question that creates that offer that pre-sells. Let me give a few more examples here. I don't know how important your personal health is to you. Or I don't know how happy you would be if you had more money to spend every Thursday. In this case, assume that uh there was a weekly bonus plan that paid on Thursday. So adjust it accordingly. And what happens is they're visualizing this movie in their mind. And when they visualize a movie or story in their mind, the reason it's so easy for them to remember is the story highlights more areas in the brain than just a simple fact. So this is doing lots of magical stuff behind the scenes. All we have to remember is I don't know how, and start filling in the blanks. Okay, so uh let's do a couple more, then it's gonna be your turn. And remember, you don't have to know the science behind it, it just works. I don't know what you would do with your time if you didn't have to spend every day at your job. What are they gonna be thinking? They already start dreaming about the possibility of the benefits of our offer. Uh they say, wow, uh they're looking at what not what we sell, but what we sell gives them. And that's much more powerful. Or finally, uh, I don't know when it will be a good time for you to start having a second paycheck. Now, that's assuming they're going to be thinking, well, at some point it's gonna be a good time to me to start having a second paycheck. When would that be? And most people are reasonably good at math. They think, well, now is better, I'd have more second paychecks. But think of how that affects the mind. I don't know when it will be a good time for you to start having a second paycheck. If you sold insurance, I don't know when it'd be a good time to uh start uh having family security so your family doesn't worry anymore. Or if you sold, well, we got the idea, just plug in the blanks. So think about an indirect offer, it's very low-key, uh, something where maybe the red personality may not even want to use it, but every other color personality says, Well, this just fits me so much better, especially with somebody who's a little bit cold and I'm pretty unsure of, this is a great way to break through. So, in the QA, uh, what indirect offer will you plant into your prospects' minds this week? So, what could you do this week that would set them apart? So, why we're thinking here for all the uh shy people that won't uh come up with one at the moment, let's uh work on one together. So, let's say you're talking to that teacher. What indirect offer could we make to the teacher? You say, uh, what would a teacher want? Think about their problems. And you say, Okay, so now I have an idea. I'll think about the problem. I can make an indirect offer, such as I don't know how many more years you want to be grading the children's homework as part of your overtime, because at night that's when teachers allegedly grade all the homework. I presume I'm not a teacher, but my sister is, and she says, Yeah, it's a lot of overtime. So I don't know is a good lead-in. So, Keith, what do we have here for a couple suggestions of some good lead-ins we can use?

SPEAKER_01 25:39

Yeah, we have uh everything from I don't know how much you want to do to keep your kids healthy. I don't know what you're looking for to make more money. So obviously, everyone's looking at what are you looking for? And they may come up blank. I don't know if having more energy works for you. Good rhetorical. Um, we have this one here. I don't know when it would be a good time for you to lower your car insurance premiums. Or payments kind of depends on um how you structure it, and you can use that for so many um uh different uh services there. Yeah, keep them uh coming in and I'll answer some of these in the background.

SPEAKER_02 26:19

Okay, yeah. Uh Carol says, I don't know how much uh how much uh how much extra money you want to earn during the summer. Yeah, because teachers probably don't get paid during the summer. Yeah, so when you say I don't know how much extra money you like to earn over the summer, they start filling in the blanks. Yeah, that's pretty cool. All right, let's move on. Let's do the next one humor. Uh Keith and I like humor a lot. So the question always is uh, should we use humor in our offers? Here's the answer humor gets great attention. You notice if you're at a show and everybody starts laughing and you aren't paying attention, you say, Oh, everybody's laughing. I missed something now, I have to pay attention. Uh, laughter releases feel-good chemicals in the brain. All these endorphins kick in and people love it and they like us more because there's humor. But the downside is it's seldom focused on getting decisions. So if you're gonna use humor, you're probably gonna have to take a little bit of time and say, How am I gonna use that for a decision? So let me give you some examples here. Here's a a sign from a convenience store in America that I took several years ago. And it says special deal. It's above the uh beer cooler or pop cooler, whatever is in there. It says buy three for the price of three. It's kind of funny. Smile, but uh I don't know if it really motivated anybody for that offer. It's a good joke, probably made people feel good about being in the convenience store. But other than that, it didn't have the power that we're looking for as professionals. Let's let's do the next one here. There's a hotel in uh Amsterdam that uh I think they average less than a one-star review. It was just awful. So they made this ad. It says, uh now you get a free key with your room and uh as much free water as you like. We even have more noise from the airport, and now a door in every room. Yeah, that's kind of funny. But do you think they sold a lot of bookings from that? The answer is probably not. So again, it's humor, they felt good, but it if we want to have uh more from our work. So here's the next one. This is from Weight Watchers, and if you're driving, there's two doors. One door says entrance and it's very wide, and the other door says exit and it's very narrow. And you say, Ha, that's kind of funny, and it's a good offer. You come into the fat door with Weight Watchers and come out through the slim door. Now, that is an offer that uses humor. So if you're gonna use humor, take some time and think, okay, besides making people smile, we want them to make a decision or have a very, very strong offer. Uh, let's move on. We want to pre-sell with targeted offers. Uh there's a feeling people have when they say that song spoke to me or that message spoke to my heart. Sometimes people feel like a really strong connection with a message, and that's what we want to do. And how you do that is by not making the offer for everybody, but just to target it to a specific niche. You say, Well, won't I be excluding everybody? Maybe, but for the ones that are in that niche, they feel like, gosh, you're talking to me. Or best friends forever. I love it. And those outside the niche, they might use their mind to imagine, well, what how could that also apply to me? But what we're doing here is saying, I'm gonna pick a niche and narrow my offer. So people say, Well, this uh of course I have to talk to you because this is the perfect thing I'm looking for. So here's some examples. First one, um, it says homeowners only. So I got rid of all the renters just like that. Uh special utility plans for people who own their own home. So if you sold electricity, they say, Well, I I own a home, and you have a special plan because I own a home? Well, I should check that out. You're talking to me. Or here's a second example skin care for women over 55. And they say, Well, I'm not 55. Well next week, you can say skin care for women under 55 and get the other part of the market. Uh, affordable legal services for small business owners only. They say, Wow, that's uh that might get them to raise their hand, say, wait, I'm a small business and it's affordable. Yeah, let's talk. Or natural cleaners for people with sensitive skin and allergies. So we're not saying natural cleaners for everybody, but only if you have sensitive skin and allergies. And they say, Hey, uh you you're talking to me. Let's do a couple more here. Um, coffee for people with acid stomachs. You say, Well, that's only like one out of 50 people. But those one out of 50 people are pre-sold just by hearing this. What a great offer. Uh water filters for people in the new hometown village. So, whatever subdivision or plant community you have, you can say, Well, must be something about the water or something. Yeah, they're talking to me. Or antioxidants for senior citizens. Or natural whitening toothpaste for coffee drinkers. They say, Well, doesn't it whiten for everybody? Yeah, but for coffee drinkers, they say, Yeah, yeah, that's made for me. So all we've done is narrow the focus, narrow the target. And did we eliminate the other people? No, they can kind of look over the shoulder and say, Yes, but for these people, we went straight to their brain. They say, Man, that is an offer I want. So in the QA, time to put on our thinking cap again, start building our uh creative muscles here. In the QA, can we pre-sale better by customizing our offers? And what can we say? So in the QA, put in your best customized offer by narrowing your prospect's audience. For example, um, if you're talking to uh a bunch of skeptical people, you say a business opportunity for those who don't want to take risks. And you think, well, how's that work? Well, you have a part-time business opportunity, you don't have to quit your present job, there's no risk that way. Uh, you can take your time to learn. You say, All right, so what kind of customized offer can I make just to a very, very narrow section of my audience? Now I know everybody says my opportunity is for everybody, this product is for everybody, but that's kind of a diluted message. We want a focus message for people going, whoa, whoa, you're talking directly to me. So, Keith, what do we have here for uh just a couple ideas?

SPEAKER_01 33:38

Yeah, we'll do a couple real quick. Um, we have life insurance for parents. You can do life insurance for grandparents, you can do all sorts of things on that one. Uh release for people with hay fever, relief uh um asthma. You can kind of name pretty much any targeted um thing that pops up on your weather app. Um debt reduction or debt quick uh payoff debt quicker for college students. We have um extra energy for moms. Uh yeah, keep those coming in and back over to you.

SPEAKER_02 34:12

Okay, let's do uh since we're on this section here, more about offers. Now, here's another way to make an offer, and we all know about sound bites, or we should from from past classes. So when we make a sound bite, just consider it a short offer. So you could just say sleep in on Mondays. That's what three or four words? That's an offer. Um, how many people here would say sleep in on Mondays? How does that work? Let's talk. Or three-day weekends forever. Uh, I think the United Auto Workers is going for that now. They're going to go on strike because they only want a four-day week. But that's a dream for so many people. Um, fire the boss. Say, well, I know there's a lot of uh a lot of people love to fire the boss. Like all the four colors are like to fire the boss, but but that sound bite can just speak to them at the right time and say, hey, that's an offer. What do we have to do? So a lot of our best benefits, if we can get it really tightly into a sound bite, we rock. Uh let's take a look at uh uh the next step here. The decision is made on that sound bite. And we want them to commit to they want that before we go to the presentation. And you say, Well, that sounds like a broken record. You're always saying get the decision before the presentation. The answer is always, always at least attempt it. Because if you get them to commit that this is what they want, now it's just a matter of the details. The details might disqualify them or they can't do it. We understand, but we want the decision that you want it first, so we're not wasting two people's time. So uh let's take a look at a couple more sound bites. Ready? Be your own boss. That sound bite has been around for more than 50 years. But this is a nice one. Extra paychecks every Friday. That's something that's gonna probably stick in their mind. Or free electricity forever if you sold electricity, or have a pension pro on speed dial, or have a lawyer on speed dial. Quick soundbite, just took one feature, not everything from the plan. So uh let's try this in the QA. Um, what simple sound bite can you use to give your new team members a fast start? In other words, when they're out talking to people, if all they knew was just the sound bite, you say, Well, they would probably get some action anyway, just from the soundbite, that it sounds interesting. They say, Well, I gave them the soundbite. Um, I want to quit my job because I hate my dream sucking vampire boss. All right. And you think other people might say, Well, yeah, how does that work? Tell me more. So, what sound bite can you come up with that would uh give people a go? Yeah, let's talk it a little bit more. So, and if you don't have a bunch of sound bites, uh, those are probably one of the fastest ways to uh really put life into your business because you can see people's eyes light up when that sound bite hits. So, Keith, what do we have here for just a quick couple sound bites?

SPEAKER_01 37:39

Yeah, we'll just do a couple real quick here. Nutrition in a capsule, just like the Jetsons. So instead of like a regular capsule, it's a good one there. Um, let's see here. Okay, so if you know someone that travels a lot, it's a great one. Write off all your travel expenses. So you bridge the gap with more money in their pocket, uh, things like that. Um, let's see here. Yeah, keep those coming out. Can I answer some of these here in the background?

SPEAKER_02 38:08

Okay, so if you have uh a library of sound bites, and you just go through some of the books. Some books have just a list of 15 or 20 sound bites you can cut and paste from as as you need them. All right, so uh let's talk about this uh final filter. Our prospects are prejudging us from the moment they of our existence. They look at us and they're prejudging us based upon our body language, our tone of voice, our microfacial expressions, and all three of these are controlled by our intention. The last thing they judge us on is the words. So, what we've done here uh in this uh masterclass here is it looks like we concentrate on the words, like the indirect questions and stuff like that. But think about it, all these indirect questions and stuff we've done, uh what are the intent vibes? And the intent that we're giving the people is when we say, Well, I don't know how soon you want to have an extra paycheck. The intent is we want to help them, and people pick up on that. So the final filter that people are having when we talk to them is, are you trying to sell me something? Or is your intention to give me an option to solve my problem? Are you trying to sell me something or trying to help me? And using the words we've done here so far, along with changing our mental intention, makes it almost irresistible for people. They say, Yeah, uh I got it. So use these phrases this week and notice how rejection-free they are, how it uh shortcuts a whole bunch of brain science to get stuff done. And remember the final filter. You want people to have this feeling like you came to help me, not you came to sell me something.

SPEAKER_00 40:14

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