Creating an asset of time with network marketing with Chris Williams

Using stories for retention

Facts tell and stories sell

Believe in what you offer

Repeat the story

Connection with in person events

Networking marketing can change a prospects life

The older you get the more you value free time over money

Taking a gap year

You are in a real business and creating an asset

If you goals are important enough, you find time to build a business

Recognition and an income

Best things in life are free, but most don’t have the time to enjoy them

Family, fitness and finance

Be curious and learn 

Life is not long enough to make all the mistakes, learn from others

Personality Training (The Colors) 

Rich Dad Poor Dad

Free Magic Words for Prospecting audios

Master the Four Core Skills

Transcript

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SPEAKER_01 0:02

You've been here, the Networkers M, the ultimate podcast for networkers and direct sales, network marketing, MLM, or any sales slide hustle. You'll learn the skills for the how-to and the mindset to make it work. From the author of over 20 best-selling books and over 25 years in the business. Here's your host, Keith Schreider.

SPEAKER_02 0:31

All right, today in the zone, I have another seasoned networker. He is an amazing trainer. Saw some great video clips. Teaching, most importantly, implementing the skills from the UK in Birmingham is Chris Williams. Chris, welcome.

SPEAKER_00 0:46

Thank you, Keith. It's uh a pleasure to be on your show. Thanks very much for inviting me.

SPEAKER_02 0:50

Yeah, I appreciate you uh taking the time. And I think time will fly because when I saw a video of you, you are an amazing storyteller. Like I didn't realize like the video was whatever, 30, 40 minutes long. I was like, wait a sec, what did I hit fast forward? And because you're telling stories and you're getting the knowledge and the skills implementation. Were you always a good storyteller, or did this kind of come in your last 20 years of networking?

SPEAKER_00 1:17

Well, it it's really interesting, Keith, because when I so it is I'm I'm chuffed to be here because it's my anniversary in network marketing today, Keith. Because yeah, I've been doing it 18 years, seven months and 19 days today. So it was one of the best days of my life. But I read a book actually. Um, do you remember the 45-second presentation by Don Faria?

SPEAKER_02 1:39

Oh, yeah, back in the uh 90s, absolutely.

SPEAKER_00 1:42

Back whenever. Yeah, and that was my first book. Uh, you know, I believe you've got to study the profession, and I thought, right, I'll get that book. And I read that book. And um one thing it said is if you want to build a big team and create a big income, then they don't uh they don't read your emails. I don't know if anybody's discovered that, and you can't phone a big team up, you can't phone anybody up. So what he said, he said, what you need to do is learn to speak um from the stage, learn to communicate with with audiences. So at the time I wasn't a confident speaker, I didn't present normally, and and that's sort of a learned skill. And I found it it is really, really important to build a team because um if it if you inspire people, get messages across, and and Tom Schreiter's taught me about storytelling. He said, you don't have to do a talk. He said, All you're doing is telling a story that's true, therefore, um you haven't got to worry about whether you get it right or wrong, and you can get the message across. So so yeah, I've I've learned to do that purely to build a team in this profession.

SPEAKER_02 2:42

Okay, so you weren't naturally uh you weren't a natural storyteller.

SPEAKER_00 2:45

Is this something you not a natural storyteller? I've I've learned how important that is. What do they sell? They sell facts, tell, and stories sell. Um, so that was a lesson of mine.

SPEAKER_02 2:57

Well, that's pretty cool. I wanted to bring it up because number one, it's effective. But also, so many people, well, I'm not a natural storyteller. And there you go, there's proof right there. I would have guessed, honestly, that's not a um you know sales tactic, like I wouldn't have guessed this. No, I actually actually wouldn't have guessed it because I guess you've done it enough times or you've told enough stories, I should say, that you don't have to think about it, or you d did you find a passion for it? Like there's definitely a hidden hidden tip that we could get here.

SPEAKER_00 3:27

Yeah, I've I've learned a lot so so if you're passionate about what you're talking about, if you believe that you're gonna help the audience by what you say, then I think it comes naturally. And there's another book, Alan Pease, who's a great speaker, and uh, you know, he does questions of the answers. Uh, one of the things he says, and I've met Alan, he says, I get butterflies, but my butterflies fly in formation. So every time I speak, I get butterflies, but they fly in formation. You know, I'm in control of it. And I think I love that adrenaline, you know, I love that feeling. So, um, so yeah, it's not a natural thing. It's something I've learned, but I think it's important if we want to build big businesses uh to actually do. And then it's like anything, if you repeat the story, and I've repeated the story over those 18 years, seven months, and 90 days I've been in the industry, then it does start coming naturally, doesn't it? It's a natural thing. Everything we say is a script, Keith, isn't it? The the scripts we use that you recommend. Uh once you start learning them, I often say, you know, people say, I find it hard to use a script. Well, we get absorbed in a film or we get absorbed in a TV series. Well, they're speaking a script, but they've learned that script and they they actually speak that script out. So it comes across really naturally.

SPEAKER_02 4:41

Yes, and I'm glad we just hit record and I didn't. I have, I mean, I have a couple topics I want to talk about, but you mentioned something really keen. It probably just slipped out because you believe it. You're like, if you believe that you could help the audience or you could offer the audience, or there was something there, and I think people kind of miss that, like we joined because of the money, or you know, that that's one of the things like, okay, yeah, I would love a that's why we joined the the opportunity instead of just using the product or the service. But I think people tend to forget like it's about the prospect, not about us. Yeah, and I love how you kind of like slipped it in there because well, that's what you believe, like you believe I could help this person. It whether they join or not, or use the product or use the service. And I think it's keen that before we hit record, you talked about how you're doing more in-person events now because I think that's what really brings people together and it shows that it's not a transaction. We're we're here to help people, we're here to do like long-term, you know, long-term uh leadership. We're not just here to get the money and run. So are you noticing a big change in your events versus before we couldn't? I mean, before 40 years ago, I guess. You know, is there like a are people like wanting to go back or once they get back to like when's the next one? You know, what are you kind of what's your your pulse there?

SPEAKER_00 6:01

People are loving it. It's a fundamental requirement of humans to connect. It really, really is important. And when we connect, when we have those relationships, people stick together. You know, they say a team that plays together, stays together, it reduces the attrition in your network, but it inspires and one one of the things, look, I absolutely believe, Keith, this business, this this profession of network marketing has absolutely changed my life. I'd go as far as to say it's giving, it's giving me my life back. And I can tell you a little bit about my background. But here's the thing, I just think we have a duty of care to share. And as you just said, it doesn't matter whether the the I often call it timing. I don't have a no for now, Liz, I don't have a yes for later. I just have the timing isn't right yet for that individual. But we just need to share the story, and hopefully, some people are going to be impacted by that, they're going to be inspired by that, they're going to inspire to get going or even to join. The other thing to remember, Keith, I don't know what it's like in other networks because I only ever done one, and that is this. I call it people register, but they don't join. So you've got people in the audience that aren't prospects, they've actually signed up to become a distributor, but they're not doing anything because mentally they haven't joined. They haven't understood why it's so important to them. So I really, really try and get the map that um message across. And and here's the thing, I'll uh here's my story, Keith, is this. I used to run a conventional business. And what I mean by that, I had 25 employees, I turned over over three million pounds a year, 10% profitability. I was buying things I didn't need to impress people I didn't like. I came across a book, Rich Dad, Poor Dad, which I always advise people to have a look. And I didn't know what passive income was, I didn't know what an asset was. But I had a bit of a light bulb moment. I was that dad that I got told what my kids had done when I got back from an overseas trip instead of experiencing it myself. I was working 80 to 100 hours a week. I say I used to work for the most demanding boss in the world, which was me. And I was skiing with my daughter, she was 15 years old. By this time, my marriage had broken up, and she's beating me down the hill, Keith. And I just looked at her, and I don't, you know, if anybody's listening, if you've ever had young children, grandchildren, nieces, nephews, you can hold them in one hand. And I looked at her and I just thought, where have I been? And I'd let this conventional business steal my life. And I and I was looking, and this is really important. I say to people, please don't overlook business owners who look like they're really successful, Keith. You know, they might I had the big house, I had the big car, I had two motorbikes. But what I didn't have, I had money, but I didn't have time. I wasn't enjoying it. I didn't, I wasn't having time to build my relationships. It I was just lost completely. And I'm so glad that somebody offered me this business. And here's the thing I was at a network event, and this guy came up to me, and he's he was living three weeks in the south of France with his family, and he only worked one week a month. Now, I'm working 80 to 100 hours a week. And my first thought was, oh my word, I'm I'm not clever enough to do this. I I haven't got A levels, I don't know whether that translates across the world, I haven't got a degree, I I've got a trade, I was a maintenance fitter, I was on the tools fixing things, right? So I thought I'm not a real clever person, so I'm never going to be able to work just one week every month and take three weeks off. And this guy was in network marketing, and it blew me away. And this is the other thing I really emphasise to people. It think about what impact the business can have on somebody's life, not about the product. If somebody had told me about the product in my business in my network marketing business, I probably wouldn't have engaged anywhere near as much as hearing that message. You can have free time. And one of the things that I found out, Keith, is look, the older you get, the more you value free time over money. And I joke, you know, I haven't been told that, I haven't learned that myself. An old blok told me. But I am I recognize that is so, so important now. So this business has given me so, so much. And another thing, I think I pinched it off, Tom. After six years working the business part-time, I'm a coach as well. I've got a coaching franchise, just working 10 hours a week. I was able to take two holidays in one year, both of them six months long. And what that looked like was we I've got a motorhome, and a lot of people have got a motorhome, and it just sits on the drive. I think you call it an RV in America. They just sit there. They're they're the most ridiculous investment you can ever make. Well, I said to my fiance, my uh girlfriend at the time, I said, We're gonna we're gonna just take a year out. Yeah, I'd facilitated my children to have a gap year. I thought, well, I'm I'm gonna have a gap year now, and and that's exactly what we did. And I and here's the other light bulb moment to define what a true business is. I think some I ask people, put your hand up. When I'm at a seminar, I say, put your hand up if you are a business owner. And just a few little hands go up, and people don't put their hand up. I'm going, no, put your hand up if you're a business owner. And I keep going, put your hand up if you're a business owner until everybody puts their hand up. Because if you look at the rich dad, poor dad cash flow quadrant, network marketing businesses, that's a true business. You see, you can define a true business by look in a typical business. Some people listen to this. I I think most people are, they think they own a business, but they own a job, but not with network marketing. Because you know, you can you can go away. I went away and I had no phone contact, no email contact, no nothing. And I could go away, and my head office looked after my customers, my head office looked after my distributors. In fact, I inspired the distributors because I had a little Facebook page where they could see me traveling all around Europe. We got down to Morocco, got down to Africa, we're having a great time. And I don't, I don't think people realize the stress we're under till we're under no stress at all. And one of the things I joke about is that I've got three grown-up kids, I've got five grandkids. But while we're out in the motorhome, well, when it's raining outside, you've got no TV, things happen, and uh my wife got pregnant, so I've now got an 11-year-old. So I have got so much to thank network marketing for. Game of my life bats, give me a wonderful daughter, it's helped me build relationships back up with my children. And the other thing that it's done is I don't know about you, Keith, but I had some financial goals, and you know, when I was little, I wanted to be a millionaire. I used to think millionaires wore different clothes, you know, velvet jackets with shiny buttons. And and obviously that's not true, but you know, if we put and I said, when I get my million, I'll put it in the bank and I'll live off the interest. Well, well, most network marketing opportunities can do that for you. But the other thing is, is when you've got to that level, you say to yourself, actually, I'd like to contribute more. And because of our network marketing business, we've been able to set up a charity. Um, it's called the Buddy Bag Foundation. And we actually, because we don't need to, we've got passive income, not active income. My ex-wife, but she's still my business partner, runs that charity. She doesn't need any income. 100% of donations goes to the cause. We've raised more money for that charity than we've earned through network marketing. And let me tell you, that feels so much better. And I have this thing if every network marketer could create abundance in their life and be able to then follow their cause. Um, you know, I've met a lot of guys out there that that do this. You the impact you can have on the world, your community, your local town, whatever that might be, I just think is wonderful. So that's why I just think you've got to share it. And that's why I stand up in front of the room and just want to tell everybody about it. We have a duty of care to share, Keith. So there's me going off on one for you.

SPEAKER_02 13:46

That's that's good. I can I couldn't type in notes uh fast enough, but one thing you mentioned, and that and this comes up a lot is that people, yeah, it's real, it's not a real business, or I don't feel like I'm in business. And and probably because it's affordable, like most of the time thinking, okay, I need for traditional business, I need you know, high rent, high overhead, high stress. Like, if it costs more, we had more stress, then maybe we think it's a real business, or most people would would do that.

SPEAKER_00 14:12

Yeah. So so if I relate it to the cash flow quadrant in um with Ritz had poor dad, there's four ways of getting income into your life. One is to have a job. I've had a job. I don't know if anybody on this um podcast listening has ever been made redundant, but I've been made redundant twice. My parents told me, Chris, go and get a trade, get your hands dirty, you've got a job for life. How many people out there were told that by their parents, lied to by their parents, who meant well? And what my job did for me is I helped that guy, the owner of the company that I work for, build a house on the hill and have the fast car. So that, you know, you you're helping somebody else achieve their dreams, not your own dreams. Then, then I had a business. And I thought it was a business, but I owned a job. I mentioned 25 people, it was like having an extended family. It was a complete nightmare. Now, I didn't have any time to um follow my dreams. In fact, I often say when you're self-employed, Keith, it's the most healthiest place to be because you can't afford to be sick. You can't have a day off. You pay yourself half of what you used to pay before, earn when you're employed, and you work twice as long. But business, when you, you know, you can access with network marketing a business model that it's an asset. You are creating an asset. And you're right, you never I I also bought, I've got a franchise which I invested a lot of money in. And the the best investment I ever made was in my utility um in my in my business, which was to just like you say, it was it was a couple of hundred pounds, it's even less now. And the difference that business can make compared to thousands and thousands of pounds I invested in my franchise and the hundreds of thousands of pounds I invested in a conventional business, it's mind-blowing. And I think you're right, people don't appreciate it. So I want to, you know, let's hope that people do start appreciating it. It really is important.

SPEAKER_02 16:03

Yeah, or or maybe it's when they go to events because it's a it's a time commitment and it's uh a monetary commitment. I think time, as you mentioned, so many could nuggets are like, you know, time's our biggest asset.

SPEAKER_00 16:14

Like, yeah.

SPEAKER_02 16:14

If you're over the age of 30, you realize, like, okay, where am I spending my time? I'm way past that, but at the same time, I'm way past that too. Well, you talked about rich people. Did you guys have the Grey Poupon commercials back in your day? I think that was just an American thing. Like, we thought, like, if you had money and you're rich, you had a driver, and they would roll down the window and they'd ask if you had like Grey Poupon, which is you know the fancy French mustard. Is it French? I don't know. But that's what we thought back in the 80s. We thought, okay, I'll make a lot of money and I'm gonna ask somebody in a private car if they have grey coupon. I'm not even pronouncing it correctly, probably. It's a thing over here. Okay, so I sound like a weirdo, but uh defined the YouTube.

SPEAKER_00 16:59

I've not heard of that one, Keith. It's a good point though, because I think when you first join, when you're building a business, you may have certain financial goals and certain aspirations, but we change, don't we? We grow up, I've grown up, and your goals change and why you do the business change. What I what again I learned this from Tom Schreiter. People with a vision, he told me, nothing gets in their way. People without a vision, everything gets in their way. And I think if you base it purely on the financial benefit we get from a business as opposed to the contribution we can make and the difference we can make, then you can soon get bored with that. You can soon get bored of that. But I never, ever, ever get tired of introducing people to a life-changing business and helping them achieve what they want out of life. Um, and that's you know, that's the difference. And even after all this time, this is the longest business I've ever had. Normally, about ever set every seven years, I'm looking at something new, looking at something new. So it's you know, I've never spent such a long time in one area uh as I have with network marketing because it's just every day is different, it's thrilling, you're helping people. What better, what better occupation could you have, you know?

SPEAKER_02 18:09

Yeah. And you also mentioned the 10 hours a week. Like some people say, okay, for me to be able to do that, I'm gonna have to put in my you know 10,000 hours or you know, it there's there's validity to that. I get that, but but for some of us, it could be a part-time gig, or it's a part-time gig until it becomes a full-time gig. I mean, there's so much in between, but you mentioned 10 hours a week, which I love because that's doable. That's two hours a day, five days a week.

SPEAKER_00 18:36

That's that's nothing. I think when people understand the significance of the network marketing model, then the reality is we are using up the 24 hours you got in the day, right? That's that's the case for everybody. So we do have to make some sacrifices. I stopped watching television, I stopped watching the news, and I used to sail at the weekends and I stopped sailing so I could find those extra hours because I was I was working long hours, but has it been worth it? It really has been worth it. So I was working 10 hours alongside a day job, alongside other things I was doing to generate an income, and now my network marketing income has overtaken it. I only have to do those 10 hours, and so I can volunteer. I I volunteer, we've got this charity, I mentor people, I'm mentoring young people to set themselves up in business. I've spent all the holidays, the the school holidays with my 11-year-old daughter. So I often say, I don't know what it's like in America, but in the UK, we get between four and six weeks' holiday a year. Who decided that to spend with your family? Who whose rule is that? We only get to spend 20% of our children's lifespans with them. And why should we not be able to take all of the vacation with our children? And that's what I do. So for the last 11 years, since we've had Libby, I've had 15 weeks holiday a year. So I can spend that with her. And that is something I just think everybody should have that opportunity option to be in that position. So um, so yeah, um, I'm a real but real it's just so important. That and that sacrifice I made, I still don't watch TV, right? And I don't watch the news because it's always bad news, isn't it? So um that just that's what sells. That's what sells. I was listening to Darren Hardy. I listened to Darren Daly, who you know is American. A lot of people um probably listening in listen to that. He says the average American so watches four hours of TV a day, right? So I say, if you're above average, does that mean you watch more TV? I don't know. And and um zigzig, of course, television, the electronic income reducer, and that's exactly what it is. We could all find the time to build a business if we cared enough. And and one of the things I feel is if your goals are important enough, if your reason why is important enough, you will do something else that other than get sucked into TV. I've got this thing, it taps into our voyeuristic instincts. Television is simply there to sell, it's selling product, it's just an advertising medium. And because the people who make the programs know that we are naturally voyeurs, rubber neck, we want to watch you, we just get sucked in. We watch stuff on TV we didn't even want to watch in the first place. We just can't be bothered to switch it off. And you know, they they they develop series, so you've got to watch the next one. There's always a cliffhanger, there's a lit cliffhanger. They're playing with our minds, Keith. You know, we have to be. I use the analogy. Have you ever been down the freeway? We call it the motorway, and you're in a traffic queue and you're thinking, why is there a queue? And then you you come, you you come up to what was an accident on the other carriageway because everybody slowed down to have a look. And this is um you know, that's natural human nature. So, yeah, there's good news, Keith. We don't watch so much television in the UK anymore because we're too busy on. On TikTok, Twitter, Pinterest, um, Instagram, Facebook. Um, but anyway.

SPEAKER_02 22:07

Yeah, that that's true. It's just a marketing machine, like even news channels. And I'm probably gonna step on some toes, so be it. But yeah, I mean, they're not they're there to sell sell advertising. That's all they're doing. Like, really, like the more negative, the more people be like, oh, I gotta know that it's a survival instinct. It of course it is. It's natural.

SPEAKER_00 22:24

It's natural, yeah, yeah, to get sucked in. Yeah, it's hard to fight. Man, the only way to do it is not watching it. I'm terrible. I mean, I go down that Facebook rabbit hole. I'm sure you do. The only the only way to stop myself is just not do it. Um I don't know any other way because you've got you've got engineers and scientists who've worked out exactly that we get dopamine hits when we see, you know, they are manipulating us. It's like it's mad. It's it's like anything. If you don't want to eat chocolate, don't have any in the house. Um, if you don't want to get sucked into this stuff, just don't go there. Hard to it's easy to say, Keith. Hard to do.

SPEAKER_01 23:04

You're in the networker zone with Keith Schreider.

SPEAKER_00 23:10

And I I journaled the other day, actually. Um, and I I wrote this here, Keith. Uh, I journal every day. I think it's really important. The more things we desire and the more we have to do to earn or attain those achievements, the less we actually enjoy our lives and the less free we are. And your your financial freedom can come two ways. One is to reduce your outgoings, like you said. You don't need the big house and the big car, you don't need stuff to impress people you don't like. And the other is to create these passive income streams. And for me, the one with the that that has the least risk, the most chance of success, where you're gonna get the most help and support, the lowest investment is network marketing. That's it. There's we know that there are other ways of getting this passive income, but there's not one that everybody has got access to. It doesn't matter what your background is, your country of origin, it doesn't matter what your education is, male, female, what your beliefs are. If you've got, you know, we call them SAMS. If you are self-motivated, ambitious, you can actually build a business, can't you? And uh I think that is the other wonderful thing about what we do.

SPEAKER_02 24:17

Yeah, and it's great to see like success, success stories of people where the odds were against them. Yeah. Um, you know, not in a sales way, like, oh, we love the rags to riches, but sometimes it's really cool to see because like what am I complaining about? I could we may be more articulate or something else like that, but they still made it work. Like, what why are we complaining? Honestly, it's weird.

SPEAKER_00 24:39

I think the other the other thing I've identified, and people may or may not be able to relate to this, but do you know what? I think a lot of people join our profession when they're not in a good place. I wasn't in a good place. You know, let the business steal my life. And and I think that might be the case for a lot of people. And the other thing this business gives us is that recognition, that pat on the back, that that you've done well, particularly, you know, how many times in a conventional job do you get told that you've done a good job? How many times if you run, you know, if you are self-employed, do you get told that you've done a good job? They say soldiers die for it and babies cry for it. That that recognition that we get in network marketing, it really, really, really makes a difference to us. Uh, and that's an you know, that's another added benefit from what we're doing. We're getting income, we're getting recognition. The other thing I was reading the other day is if you want to extend your life, Keith, and I'm doing, I'm on a longevity project. I'm I'm older than I look, and I've said I want to I want to live to a hundred or die trying. And one of the things that we need to be able to do is have that free time, spend time with people, and or that AWE, or go to places, visit places that you just are in awe of. And you've got to get outside to do that, you've got to have some free time. And and some of I I've got another saying, some of the best things in life, Keith, are free, but sadly, most people haven't got the time to enjoy them. And that's all you need, just that time to go and enjoy these things. Take a walk in the woods, in the forest, get down to the ocean or the the sea, the coast, as we call it, spend some time in nature, and that is really, really important. And again, a gift that our businesses can give us because of this passive income that we generate.

SPEAKER_02 26:23

That that's awesome. I was I was watching a YouTube video with uh Jesse Itzler. He uh sold his private jet company to Warren Buffett, uh spouses the founder of Spanx. Really, really cool uh story. But he was talking about how once a quarter he does, I forgot the the technical term, but it comes from a cultural um background. But once a quarter, you know, four times a year, he'll do a an experience with his family.

SPEAKER_00 26:48

Yeah.

SPEAKER_02 26:49

And some people are like, I can't afford that. Oh, how dare you! It's like, no, it could be camping, right? But yeah, you have to have the money so you can take off to have the time. So it's it's yeah, I think people think like, oh, I can never do that. Well, you could do it. You can let's start small and then work our way up. That that's so cute. I love it.

SPEAKER_00 27:09

Absolutely love it. Absolutely. That's so, so important. Uh I work on my priorities, it's family, fitness, and then finance. Because none of us are gonna lie on our deathbed and say, I wish I'd spent more time working. Always the regrets are I wish I'd spent more time building relationships, I'd wish I'd spent more time with my family. And fitness, you know, Keith, I know you keep yourself fit, I keep myself fit. That is so, so important. We only got one body to live in. And again, it's having that time and the inclination. And I think as well, the culture. I remember Tom saying that the money brings us in, but the culture and the personal development keeps us in our network marketing businesses because you you surround you become the average of the five people you spend most time with, don't you? So spending time with people with a positive mindset with I can do attitude is so, so important, and that is abundant in network marketing. All my friends now, after over 18 years, are all from the industry because they they they tell you how things can be done, not how can't they can't be done, they're positive, they're not negative, they're gonna full, not not half empty. So, um, so yeah, you've got me going. This is cool.

SPEAKER_02 28:20

That's what's well I'm just hitting uh hit and record, but yeah, that's a great point. And I I did kind of forget to emphasize that is that people just they do love the recognition because it's I've known maybe one company that gets it relatively close, and it's a it's a big company uh here in the US. But that's one company out of hundreds of thousands of companies that I've seen that actually uh non-network marketing companies actually recognize correctly, like cheer, not in a rah-rah way, but in a in a really positive way. That's really cool. I I yeah things that we take for granted. And uh yeah, if if the corporate world would actually follow what we do, uh we may be in trouble, but it's not gonna happen. There's too much there's too much negativity that they have to keep up with.

unknown 29:09

Yeah.

SPEAKER_02 29:09

But but all joking aside, uh, yeah, I mean, a lot of people um are part-time and obviously you have other businesses as well, and which is pretty cool that you say, like, this is the best investment for what I've done. But uh, yeah, kind of mention because a lot of people they have other passions. Is it do you run your other coaching business because of other passions or because of something you just kind of feel like you're you're drawn to do? Like, um, because most of us will be um part-time or they'll have other interests.

SPEAKER_00 29:41

It's interesting because I've got a coaching franchise. Uh, it's an American coaching franchise, actually, been going since 1966, and people like John Maxwell, Darren Hardy, and Alan Pease have all benefited from this, the coaching that it provides. Here's the thing I used to use that coaching business to generate most of my income as I was building my um network marketing business alongside. Now my main income comes from my network marketing business. But I still do the coaching, Keith. And I'll tell you why I do the coaching. Stephen Covey said this: if you want to be really good at something, then teach others. If you want to be really good at something, then teach others. So here's the thing: I coach corporate clients, I still coach MDs, CEOs, management teams, but what they don't know is I get as much, if not more, out of me coaching them than they get from my what I'm coaching them. Does that make sense? So I literally get paid for my personal development because if I'm going to coach somebody, I need to show up. I'm one of those people, I can't just talk the talk. I've got to walk the walk. So by maintaining my coaching business, it holds me to account. And the other thing I find is that this is a terrible thing to say, but but some coaches, um, they've just read a book, right? But I've got an organization of there's over six and a half thousand business partners in, I call it a community. In our community, in my group, six and a half thousand people. And my coaching techniques I've transferred over to my network marketing business. And I coach my leaders and I teach my leaders to coach their leaders, and that's how we've grown a business. And that's also when you go into an organization, I've not actually coached inside an organization that's as big as my network marketing organization. So it gives you confidence, credibility as well. Uh, the fact that I'm running these two things side by side. Um, so I'll always do my coaching because it holds me to account. But my passion, my real passion is my network marketing business. But it keeps me on my toes and I transfer everything across. You know, I work with my leaders who invest a tiny amount to join this business, they get um the the equivalent of of what is a very large investment. If I'm coaching a a CEO one-to-one, they get all that information, um, not for free, but for a tiny, tiny amount, you know, for their joining fee for the for the network.

SPEAKER_02 32:05

So that's awesome. Yeah. So it's it's kind of to keep your uh your skill sharp and you learn so much. You learn so much by teaching. It's it's amazing. I love it.

SPEAKER_00 32:16

Yeah, and be curious, Keith. I mean one of one of the things again, as I mentioned about longevity, but but to be curious and learning new things all the time and never think that you know it all, you know. I know I know people like that. I just I well, I love that in the first place, but I feel um, well, I'll tell you, I'm I'm 65, right? I've worked for 49 years, I've ran a successful business and a charity for over 35 years. So even though I'm not massive, you know, I'm not well educated, unless I've I've really think I must have some inner wisdom. And what I love about this now is I can just pass that wisdom on because I realize some people don't know what we know. They don't know that goals are important to their life, they don't know that they should be setting goals in every area of their life, they don't realize that time's more important than money. They they forget that they need they should be building relationships with their family and their team, that that they should be traveling, exploring, experiencing. And that is a message I want to bring across to everybody because I've I've made the mistakes and I often say life's not long enough, Keith, to make all your mistakes yourself. You might as well learn from people like me. I've made them so you don't have to do it. I'll show you how to how to avoid all those pit balls. Um, so yeah.

SPEAKER_02 33:33

Well, that's great. Yeah, we all make mistakes, and I think 100%. Yes, I think the people that don't make mistakes, they're not doing anything. They're probably doing nothing.

SPEAKER_00 33:42

You learn more. I I do talks on the mistakes that I've made. I th I think again, we all know what we should be doing in our network marketing business. So we most businesses, great support, great training, lots of tried and tested systems that if you for I often say, look, if you follow the system, you will be successful. I can't guarantee you'll follow the system, but if you did follow the system, you would be successful. But I've made the mistakes. I've thought I could implement my own brilliance. I thought, you know, I've run a business, maybe I can use a database and things like that. But one of the things I learned from my mentors when I first joined, you know what I decided, Keith? When they said jump, I just said how high. I put my own brilliance on ice for the first 12 months. And you'll have heard this before. I believe that when we join our network marketing business, we're joining the university of network marketing. And the difference is that we get paid while we're learning. You're earning while you're learning. So I've always felt when I first started, I'm I'm gonna do three or four years at the University of Network Marketing. I'm gonna learn as much as I can. I'm still getting paid. But you know what? The reality is you never stop learning. The subtleties of our industry and the and the lead, I believe you've got to demonstrate the ultimate form of leadership because you can't you can't use a carrot, you can't use a stick. I think John Maxwell says if if you're uh if you're a leader but nobody's following you, you're just taking a walk, right? And the the the the subtlety of what we do um is so important. And things like you know, one of the one of the best books you guys have produced is The Colors. You know, the simple, I often find you take you guys take complicated psychological concepts and make them simple for us all to understand. And the colours, just the communication cells, understanding that is huge. It's huge for our business, but it's huge for any walk of you know, anything you do in life. So um, this continuous learning is really, really, really important. Um, yeah, always, always important.

SPEAKER_02 35:48

Yeah, that's awesome. And speaking of uh learning and and and um all the cool stories that you tell, time flew. Oh my goodness. I was like, we're like 20 minutes in. No, we're farther than that. And I definitely want to respect your time because there's so much more we could we could poke out. I definitely uh want you uh to be uh back on, but this was this was cool. Uh I haven't even gotten to like half the topics I wanted to ask, so this is always a good thing. That's mindful. And and and and as well, some people ask why I do this for free. Well, obviously, you know, it builds relationships, but I get so much out of this. Like I get to pick brains from all over the world. This is so cool.

SPEAKER_00 36:31

Absolutely. I listen to a lot of podcasts, Keith. I've just been listening to Stephen Bartley's podcast, The Diary of a CEO. And and this is a very successful entrepreneur. I don't know whether people have heard of him uh across the world, but but he says his biggest, the biggest gift from the podcast is what he learns. And I'm sure it is because you, you know, you have a wonderful set of guests. I've you know, I'm learning when I'm listening, but for you to ask the questions and be on the end of all of this, uh, it must be very empowering. And thank you for doing it. I think it's uh I think it's wonderful.

SPEAKER_02 37:01

Yeah, absolutely. And uh again, appreciate all your time. But I can't let you go without asking the three bonus lightning round questions. Chris, are you ready? I'm ready. Uh well, what is question number one? What is one trait of a dream prospect? One trait they're like, okay, I'm glad, you know, is it a certain skill sets, something in their mindsets? Uh, what is a one trait?

SPEAKER_00 37:26

Well, I like to give recognition where it's deserved and the source of I don't think there's any such thing as a visual thought. So I don't want to beat the Schreiters up too much, but I I I took Tom, I picked him up from the airport. He came over to the UK, Tom Schreiter, and I asked him the question. And I said, Tom, tell me what is the ideal distributor? And he said, it doesn't matter what their background is, it doesn't matter what their profession is. He said they can live in a um, well, we say a caravan in the UK. I don't know what you say in America, I've forgotten the word. But he said, these are the words he said to me, and I've never forgotten them, Keith. He said, you can teach hungry people new skills, but you can't teach skilled people to be hungry. So the number one thing we're looking for is hungry people or motivated people. That's what we want. And then we can build on that.

SPEAKER_02 38:18

Excellent. Good stuff. All right, question number two. Nothing with my last name. What is one book that changed your career or one book that you highly recommend people read?

SPEAKER_00 38:29

It's got to be Rich Dad Poor Dad. It's my number one life-changing book by Robert Kiyosaki. The 20th edition is out. I I use it for prospecting for my network marketing business to help people understand the difference between an asset and a liability. We weren't taught this at school to help people understand there's only two types of income. That's active income, exchanging time for money, do the work once, get paid once, and there's this passive royalty income that normally only pop stars get, authors get, people who write fancy bits of software get. But the ordinary person can have that type of passive income. So rich dad, poor dad, Robert Keyasaki.

SPEAKER_02 39:08

Yeah, absolutely. Yeah, the whole liability thing is uh huge. People realize they can have a negative net worth by uh having these liabilities. All right, cool. And question number three, I know that you've you've talked about young uh grandkids, uh, you know, young daughter and everything else like that. What's one place you'd like to travel to this year? Well, that's a great question.

SPEAKER_00 39:32

Um, we're looking so we like to travel in our motorhome. Um, RV, I think you guys call it. So we've explored a lot of Europe. The one place I've not been is to what we used to call here is the old Eastern Europe. So I'd like to be going to Poland, Romania, Czechoslovakia, Bulgaria, um, just to experience uh a part of the world that I haven't been before.

SPEAKER_02 39:56

Yeah, that's uh well yeah, for us Americans going to Europe, we're like okay, this stuff is relatively young compared to our old. You realize some of these buildings have been around for thousands of years.

SPEAKER_00 40:15

Yeah, yeah. Incredible.

SPEAKER_02 40:18

Especially for uh for Eastern Europe, but yeah, it's gotta be absolutely beautiful. Some of the stuff that's been around for decades centuries.

SPEAKER_00 40:24

Incredible. Well, yeah, uh the whole of Europe is I I love America, I've been to America, but the the contrast, I think, between East and West and North and South in Europe is phenomenal. The cultures, the food, the language, the scenery, uh really inspiring.

SPEAKER_02 40:42

That's uh that's one way to learn too, is travel. And uh I love it how you're doing it as a family unit, uh, because you have the time. Uh absolutely. I appreciate uh appreciate everything and appreciate you uh giving back to the industry.

SPEAKER_00 40:54

My pleasure, Keith. Thank you for having me. I really appreciate that.

SPEAKER_02 40:57

And I'll definitely have you back on because uh we haven't even scratched the surface of some of the topics I wanted to ask. Anytime, let me know. All right, terrific. Once again, thank you so much, Chris, and uh we'll hopefully uh see you soon or listen to you soon. As always, this podcast is free. The most important part is to turn these skills into action. If this episode or any episode will benefit your team, please share it with them. And if you'd like to be the first to find out about upcoming weekly episodes, simply hit the plus follow subscribe button. Depends on your podcast platform, but more importantly, looking forward to sharing another episode next week.

SPEAKER_01 41:38

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