Why getting started can be the hardest part in building your business

Don’t feel salesy, uncomfortable or intimidated

Good news, bad news

Time is your most valuable asset

Hardest part is preparing and taking off

We need to have the basic skills

What if someone asks about our business

Core Skills options

1. The Happy Network Marketer ebook 
2. Core Skills audios and books 

Transcript

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SPEAKER_01 0:03

Networkers the ultimate networking direct health network marketing MLM or installed skills and the mindset to make it work. I'm the author of over 20 best-selling books and over 25 years in the business. Here's your host, Pete Strider.

SPEAKER_00 0:32

Alright, today in the zone, we are talking about why getting started can be the hardest part in building your business. Have you ever froze before talking to a prospect or afraid to bring it up because you don't want to feel salesy? Or maybe you felt uncomfortable or intimidated because you just haven't had the success yet? Well, here's the good news. Most of the time, it's all in our head. We can easily fix it with a free resource. And of course, once we get started, you'll probably be amazed how easy this business really is, especially compared to other businesses. The bad news is some people won't get started. It's just not the right time for them. But chances are, if you're listening to this podcast, you're really looking to build a business and you've taken the most valuable asset, your time, to learn the skills and the mindset to make it work. Yes, I get it. You're probably doing other things as you're listening to this podcast. So it's not 100% dedicated time, but you could be listening to other things. So you're listening to the podcast, you definitely want to do something in any capacity, whether it's small, large, full-time, part-time. You spent that valuable asset your time to learn the skills. So chances are you probably want to build a business and sooner than later. A couple of months ago, I took my daughter to a college and career fair, which was done by our school district. And the way they handle it is they have different colleges, they invite different colleges. Maybe they pay for a booth. I have no idea, but they invite different colleges. Some are local in our area, some are within the state, some are even international, and they can all set up and kind of answer questions, give out their information for the high school kids to check out. And in the middle, they have what they call the careers. So for people that are looking for specific career paths, whether it's an attorney, engineers, they have sometimes companies, big companies, sometimes they have volunteers within those career paths. It's really cool. And we were kind of running late. We had a busy day. We didn't really have a lot of time to dedicate. It was a two and a half hour block. We could only make it for 20 minutes. So we're kind of rushing through. And we don't want to waste our time. We don't want to waste their time. So let's just kind of breeze through it. And as we're walking through the career paths, she goes, Oh, wait, can can we go back to this other booth? I don't want to check it out one more time. I said, Well, absolutely, that's why we're here. And honestly, they're gonna have more of these. If we run out of time, it's gonna be okay. She goes, Oh, I want to check out this flight school. I've actually never thought about becoming a pilot. I said, Well, I didn't know you had an interest in becoming a pilot. You don't even have a driver's license right now. So totally didn't think that far ahead. And when we were talking to the pilot school, they had mentioned what they call a discovery flight. And so, well, how much does it cost, of course, and what does it all entail? And they go, Oh, it's great. What we do is we take you up on a small aircraft, a Cessna, and once we get it off the ground and over the water, then we hand over the controls so you can kind of see how a small airplane handles, see if it's something for you. You know, some of these kids have never even thought about it, some of these kids have actually never even been on an airplane before. Like we take up everybody, it's dual controls, it's something that you can check out before you kind of even look farther to see if this is a career path you want to do. And of course, fast forward the next week after thinking about it. Absolutely, let's do it. It's worth the time, worth the money to at least check out. And when we arrived at the flight school, it's very interesting, or at least for me, all the things that they have to do before they get the plane off the ground. They had to walk around and kind of do a visual checklist, and of course, he's teaching her everything about how this works, make sure this is functioning, all the things. And then when they got into the aircraft, they had another checklist of things they had to make sure that was working, things to turn on, things to check, all of the safety issues. And it must have taken at least 10 minutes. And finally, we watched them take off, and we're there watching the entire thing. Like they let us in the hangar, kind of gave us free reign of the place, which was really cool. So we're watching them do everything around the airplane. Took minutes. Everything inside the airplane even took even longer, and then finally waiting their turn because there was a Sunday and a lot of uh private pilots were out, and there was um the big guppy plane. There was there was a lot of air traffic on a Sunday. I had no idea. And they finally take off, and they come back, whatever it was, half hour later, and I go, Well, how was it? And she goes, Well, it was really interesting. Once we got off the ground and just a couple of thousand feet in the air, he didn't even wait to hand me over the controls. He didn't even wait till we got over water because he said it's completely safe. We're not going that fast. And if anything happens, it's easy for me to take back control of the airplane. The hardest part's already been done. Getting the plane off the ground, if anything happens, it's easy for me to take back control of the aircraft. The hardest part's already been done. All the groundwork just to get the plane off the ground, getting the plane off the ground, getting it to the right altitude. Once it's off the ground, everything's super easy. And I know some people won't believe me, but it's the exact same in our business. Sometimes the hardest thing is just getting started. The hardest thing is getting our business off the ground. Or even worse, we try to say something to a prospect before we have the skills, before we've gone the mental and physical checklist of our business, before we've even learned any skill, and we crash and burn. Probably the wrong terminology to use, especially because since I was just talking about airplanes. But you understand where I'm getting at is that getting our business off the ground is the hardest part. And then it gets easier. So many times I talk to people and they say, Well, do you have any words of wisdom? Or you know, I'm looking to build my business, or it's been a couple of weeks, it's been a couple months, it's been a couple years, I've been kind of stagnant, really want to launch my business. I go, okay, great. Do you know the basics? I go, Well, of course I know the basics of building a business. I've I've learned, I've listened, I go, okay, great. When a prospect asks about your business because you've asked the right questions, or you've said something to pique curiosity, what do you say? And probably eight out of ten times, they go, Well, it kind of depends, or well, you know, I have to kind of talk to the prospect. They go, No, no, how if they just ask about your business, they go, Oh, I heard you started a small part-time business, I saw you posted something, I see that you're wearing some sort of swag. You know, they just ask, What is your business? Do we have something to say? Of course, yes, every prospect's going to be different. It all depends on the situation, but we need a base, we need a starting block of what to say to a prospect. If not, we're kind of stuck. And this could be in a Zoom, a team zoom, a master class, it could be in coaching. It's all really the same. We have to have the basics, we have to have that checklist of what to say, just like the plane. We have to make sure we know what to say before we even think about talking to a prospect. Because we don't want to burn any bridges. We don't want to say anything uncomfortable. Because we if we keep being uncomfortable, it's not going to be a positive experience for us. It's not going to be a positive experience for them. We want to make sure that what we say is beneficial to the prospect. It's something that they like to hear. Nobody goes out and goes, Man, I can't wait to get pitched on something today. But what do they say? Well, if this person is wanting to help, is solving a problem, is looking out for my benefits, let me listen. And the easiest free resource that we have available that everybody can have, doesn't matter where you live, if you have internet access, you can get this free resource is the Happy Network Marketer ebook. It's absolutely free. This will give you the core skills on what to say. It'll start with rapport, the iceberg. It'll give you a base model that everybody can use right away. Yes, you can change some words. There are formulas, but there's also perfect examples. You can read it word for word to me. If it flows, do it. If it doesn't flow, change it a little bit, and that way you have a starting block. And of course, if you want to kick it up a notch, we also have those in print book. If you just go to bigallbooks.com slash core skills, it'll lead you to rapport, icebreaker, pre-closing, of course, presentation. And if you like audios, which you probably do, we have the core skills in audio pack. And it's, I believe, as of right now, $30, $29.95, whatever it is. I'll make sure to put those links. But everybody can get at least a starting block of getting the Happy Network Marketer free ebook. It is so much easier to talk to a prospect when we know what to say. More importantly, we say it in a way that it's not salesy, that it's not intimidating. But there is one more reason why even if we learn the skills, why we won't get started. And the big one is fear. Fear of rejection, fear of talking to people, just all around fear, because fear is natural. But if we have the skills and lead with the prospect in mind, and we're not attached to the outcome of what they say, whether if they say no, which is really a no for right now, it's about saying no to the offer. They're not saying no to us. We're just letting them know that this option exists, whether it's product, service, or opportunity in their life. And here's the best part. Fear is mostly in our head. The fear goes away when we talk to a prospect leading with their intentions in mind. We say something that's natural in a conversation that doesn't set off sales alarms, that isn't cheesy, that isn't pushy, that's just a conversation, and we realize that we get positive response because they say, Oh, yeah, that sounds great, or okay, not for me right now, but thanks for offering. And when we have those type of reactions, we realize all that fear is in our head. If we say the right words, if we use the right skills. So, what can we do today, right after we're done? Number one, you can download the free the Happy Network Marketer ebook. You can get the core skills in print if you prefer. Most people just buy the audio pack, and I'll put a direct link to the audio pack, which will give you, of course, uh rapport, icebreaker, pre-closing. It'll give you two options for presentation, whether it's a one-minute presentation or the two-minute story. It'll kind of give you an intro to that. I don't want this to be an infomercial, but that is the best bang for your buck. But at the very least, definitely get the free ebook because that'll that'll give you the skills right there. Practice the skills. And the first contact is obviously going to be the hardest. And then when you realize when you say the right words and leave with a prospect in mind, it's super easy. And all we have to do is repeat the process. Yes, we can learn advanced skills, but none of those skills matter unless we have the core basic skills. Let's get our business off the ground today. Or at least let's start the process of getting that checklist and getting our business off the ground. As always, if you receive value in this episode, please share it with anybody that could use this information. And of course, if you're on a podcast app that does ratings and reviews, we always love it. But more importantly, looking forward to sharing another episode with another successful networker next week.

SPEAKER_01 14:22

Thanks for visiting the Networker Zone. To get awesome networking tips delivered directly to your inbox, or for more information about books, audiobooks, online training, including Zooms, and masterclasses, make sure and visit BigAllBooks.com.