3 simple steps for duplication: what is working, can everyone do it, and can you teach it with Barb Pitcock

What do you love to do, reverse engineer your life
Ego versus bank account

Community, campaign and connection

Put yourself out there

Bring value

Attract what you put out

Connect, comment, then put out content

Promoting events

Impact of events

Learning tips from other attendees

What is working, can everyone do it and can you teach it

The real competition

To know and not to do is not to know

We have to pivot

Bringing the energy

Be authentic

How you made them feel

Be teachable

Free Magic Words for Prospecting audios

Master the Four Core Skills

Transcript

SPEAKER_01 0:03

Networkers, the ultimate podcast, networkers and direct sales, network marketing, MLM or NSL title. From the author of over 20 best-selling books and over 25 years in the business. Here's your host, Pete Strider.

SPEAKER_02 0:31

All right, today in the zone, I have another amazing networker. She's been on a previous episode. Wow, it's almost probably about three years ago. I'll put a link to that. She's a speaker, international traveler. She's uh built massive organizations. Let's just get right into it. I'm gonna hear pick her brain is Barb Pickcock. Barb, welcome.

SPEAKER_00 0:49

Thank you for having me, Keith. Finally, we get together. How many days have we tried to plan this?

SPEAKER_02 0:56

Well, over the 20 plus years we've known each other, yeah. Things uh get in the way. Uh, we all have uh busy lives, and yeah, you know, that's a good angle we should talk about. We all have busy lives, and you used to travel a ridiculous amount every single week. And now every week, uh, we're on Zoom, and this is awesome. Let's be honest.

SPEAKER_00 1:20

Thank God, right? I mean, I didn't mind traveling because I was building people's dreams and changing the world, and I mean, you know, in front of rooms speaking, but really we didn't have much of a life. Like, I don't know who would have wanted all that freedom because it was a grind.

SPEAKER_02 1:38

Yeah, I'd imagine that it turned into almost a job.

SPEAKER_00 1:41

It was a job. Like, join me, get free, but never be home, never sleep in your own bed, max out all your credit cards on travel, even though your checks are huge. You know, you can pay all that off at the end of the month, and you know, run, run, run, run, run. Dave and I had a um week with uh mastermind and Rob Deerdick from Ridiculousness was there. I don't know if you saw that. I posted it. We learned so much from him, Keith. And the one thing he said is, you gotta get in your rhythm of life. And he was talking about how many shows he cuts and all the things that he does. And you think he's like this funny, funny guy from you know, ridiculousness. He's so green personality. I was literally like jaw-dropping. Like, you know, he tracks how many hours he sleeps, how many hours he talks to his kids, how many hours he watches TV with his wife, when he's going to the gym, when he's gonna meditate, what he's gonna eat. He measures out everything, which I am a time crazy person because you know, time's the one thing I wish I had more of. But it really made me think how many hours and days and weeks and months we all just let go. Like, look, it's it's the end of October. We're literally on a 90-day push to 2024 is here, right? We waste so much time being busy instead of really being in the rhythm of life. And that's what he was talking about. Like, what do you love, love, love to do? And then reverse engineer your life to where you can do that. So that's why I'm so dang grateful we have Zoom because now you can reach all the people, get the message out, not just Zoom, but so much technology, you know, Facebook Lives and texting is much bigger than email, but there's just a much easier system now than how you and I cut our teeth for sure.

SPEAKER_02 3:36

Yeah, and there's nothing I mean, it was great that we had the experience of traveling and um because you know, face-to-face is always is always great, but at the same time, yeah, we can reach such a huge market beyond geographical borders and time tends to be.

SPEAKER_00 3:53

Well, I still love to travel. I still love to travel, I just like to see Hawaii when I'm there instead of airport, hotel meeting, hotel airport. You know, now you can be on the beach in the lawn chair, playing with your grandkids and be wait a minute, I'm gonna do my coaching zoom instead of rent the hotel, get the chairs, set up the table, fly the help, you know. Guarantee you're gonna have the room block and the meals, lose your butt just to feel like, hey, I had an event. It's just it's ego versus bank account, is what it is. You gotta really just think where you can be the most productive and meet the most people. Don't get me wrong, I love face-to-face more than this. I just like face-to-face when it's a major event and we bring everybody together instead of all of the unknowns where you took a risk and you plan to be face-to-face, but there was nobody else there. You know, this way you know who you're gonna have and it doesn't cost you. Most people will never duplicate what you and I did. Most people would never be that crazy.

SPEAKER_02 4:56

Yeah, they they don't they want to have a life. Uh well, I mean, it's all great and everything, but yeah, I I can kind of see where I guess the industry is going more towards, hey, let's just have big gatherings and all the small gatherings. If they're local, cool, but if not, we can use technology. So is your plan what's your workflow? Because obviously you're not doing local, like we used to hop in the car like every like every seven days, a different town for seven days and then crash out. Obviously, that's not the case anymore. So, are you kind of doing like like more okay? We're gonna do a Facebook Live, we're gonna do uh a Zoom meeting or Zoom webinar, and then we're gonna build to like maybe a regional type of event. You know, what's where you see it going now?

SPEAKER_00 5:40

Well, it's funny you should ask that because I really believe that the focus is on community, campaign, connection. You know, you gotta get everybody rowing in the same direction if you're building a team. Now, I have a coaching group that has nothing to do with selling any business. There's no links allowed in there or anything like that. And that coaching, I go live every single day. And once a week, we meet on a Zoom. And then maybe every six months, we're all gonna be at a destination to be like, wow, you know, um, it's called best. And so it's like all the besties, we're gonna have a best convention. And and people really, you guys, they just want to be loved. Like most people out there are just looking for connection, a community, someone to be their friend. They want to feel better, they want to get that daily shot in the arm. And I don't care what your product is that you're selling, you've got to build that community can't connection and the campaign. And uh last month, Dave and I had the honor of sitting with probably, well, Jesse Lee Ward was probably my number one mentor and coach. I was paying her for coaching, and you know, it was crazy when she passed away a month ago because the very next eight hours later, I lost a good friend, Blake Graham, and he was kind of another one that I would always text and bounce things off of. You know, yeah, we weren't in the same company, but we were constantly connecting. And I feel like in this industry, you need those people that you connect with. And I don't know about you, Keith, but I feel like the more success we have and the bigger we get, it's harder to find someone that really fills up your cup, you know. So I mean, I lost two mentors in 24 hours, and all of a sudden I was like, where's my connection? Like, where am I gonna go to get my boost for the day? You know, so I immediately booked an event, an in-person event. I was like, I'm going to a mastermind. I don't care how much money it costs, because I feel like when I go there and I get in the room, that that's what people want like once a year. We used to do them every 90 days. I think the more often you can do that big gathering, all that energy, like who do you want to be in the room with? And what's the result that you want at the end of the room? So, like right now, Dave and I are doing a lot of Zooms and we're building up to a campaign that we're gonna start on the first to carry people through the holidays, right? But we already have planned out in this group, in this community, let's all connect, let's create the campaign, let's build, build, build, build, build, and then let's have a virtual event on Black Friday. And then let's all connect in the community. Let's know what our goal is, let's build, build, build, build, build, and then let's all connect January 6th, you know. So I think when you're building up to an event, everybody's looking forward to that and getting in the room. It's really the people you meet, you know, the books you read, the stuff that you listen to every single day. But if I didn't have people like you, Keith, think if you and I had never been in the room with the giants that we stood on the shoulders of to get to where we are. Like they believed in us when we were like, can I really do this? And you know, I think that's what I do most of the time. I don't even think of myself as like selling a product or recruiting a people or building a team, or um, I don't think of that as much as I just think every day when I wake up, I need to put myself out there, who's gonna be the loudest? Get in your groups, get on your live, get on your story, do your TikTok, Instagram reel, whatever it is. And then how can I bring so much value that the person is like, I gotta get in her room, I gotta get in her community. You know, it's contagious. And when you have enthusiasm, the people that I'm gonna attract in my room are gonna be based on what they see me putting out. And let's face it, there's some people you don't want in your room, right? So you attract what you put out, you attract what you put out. So these people who put out tons of controversial, tons of negative, tons of whatever, like who do they attract? Those are the people that they're touching. So I really think my daily method of operation, if you ask, like you said, what is your workflow? Every morning I wake up, I connect with as many people as I can, comment on all of their posts, wish them all happy birthday, give them kudos, whatever company they're in. I don't care. Like I see you, I'm cheering you on. And once I do all of that and I touch all those people and connect, then I go put out what my campaign is or reach into my community. But first, always, before I think anything about my workflow, I go touch and connect all these other people because I'm trying to build the branding of encouragement, you know, self-confidence, personal development. And the more people I touch with that, then obviously the more people you're gonna attract.

SPEAKER_02 10:58

Yeah, it's yeah, it's gotta be contagious putting the good juju, uh karma, whatever you want to call it. Um, that's pretty cool. I could do want to back up though, as far as you talked about, you know, you want to go to an event to fill your cup. It didn't matter what what the cost was. Now, obviously, that's mean we're not telling people, you know, cash in your 401k, you know, not nothing like don't max out your credit card or anything else like that. But like the event is worth so much more than the top, the cost, the travel, the you know, the hotel, all that stuff. Like, that's that's trivial. But uh like I say you set an intention, like I'm gonna go to this event to get this. Like you kind of mention it in different words, can kind of describe like you're going to the event, but you're very focused on getting something out of it. How do you focus yourself to get something out of the event to make it worth your time? Whether it's skill or mindset or just the you know, how are you doing that? Because it works. Um, I say intention, but what what's your what's your viewpoint on it?

SPEAKER_00 11:55

It was the scariest thing I've ever done, Keith. It was terrifying. Dave and I were nervous, literally, like I saw an event. I'm not even gonna tell you how much it was. Um, payments were accepted, you know, it could be over time, and it averaged out. I mean, it was a big ticket event, but Dave and I were in a pivotal time where we were making major decisions about our life, our money, our real estate, just everything. And it wasn't a real estate convention, it wasn't a life coaching convention, it was a convention that I knew a lot of the people that I looked up to would be at, you know. So you see all the personal development things. Keith, let's before I tell you about that event. Do you remember calling me once saying Jim Rohn's gonna be in Dallas, Texas, and I'm going? Do you want to go? Yep. Remember that? Yeah, it was like it was a lot of money. It was three days, and our kids were out of school. And so Dave and I bought me a ticket, him a ticket, Brooklyn Chance, and Callie a ticket. His mom was running our whole office. We're we're like, we'll get her a ticket. And then I'm like to Dave, I don't want to go to the Jim Roan event, get myself at a frequency that's like off the chains, and then come home and work in an office with a bunch of normal people that aren't different, like we are. So then we were like, well, we'll get Tim and Laura and Pat, and you know, we'll get Amy, and we just got everybody in the office a ticket. And then it was easier to get 17 instead of 12 because there was a price break. So we put out a contest. We were like, we're going, we're taking our family, we're taking everyone in the corporate office, top four recruiters. We're taking you. And do you know what was crazy, Keith? It wasn't my best friends, it wasn't even the top ranks. It was it was two that were pretty much a top rank, and two that were brand new people, the new person on the field. Wow. Dick Bolt called me. I didn't know who he was, he didn't know who I was. He said, We're on our way to Dallas. We won the free trip. We don't even know if you guys are real people, but we're from Colby, Kansas, like Park, Kansas, smallest town in Kansas. Like, we're in the middle of the city. Like, is this real? And are you guys real people? Because we're almost to the hyat. And like, I remember being there with you, meeting these people on our team, sitting with people that were in the top ranks, surrounded by our employees. Jim Rohn's on stage. My kids are in pictures with them, writing in their journals, you know, like write it 20 times. What is it that you want? I still have Callie's toy poodle, toy poodle, toy poodle. We're like, you are not getting a toy poodle. Two weeks later, Callie had a toy poodle. Like, there was such a value that came from you telling me, I'm gonna be in the room, you should get there. You know, that we just went, change the trajectory of our entire company. Oh, we did a million in 90 days and we were a startup. And you know, we started that company with a non-compete. Like, how did that happen? We got in the room, we got the energy, we got the frequency, we got all everything moving and grooving, and we were just in the right mindset. So thinking about that event and what that did for me, I know what I was like before the event. So when this event came up a month ago, I get this call from a huge trainer in the industry. And, you know, the lady's like, you can get on a zoom with him. I don't know who your guys' mentor is, but say Tony Robbins or say it was Keith Urban, you know, I don't know who you love, but if I got a call and it said you can be in the room with them, but it's gonna be 50 grand, I would probably find 50 grand, right? Because I know the impact that it would make on me. So this was a particular mastermind with all the top earners in the industry, and it was a lot of money. And um I was like, I'll be there. And then I told Dave, and you know, Keith, Dave is much like you. Like he's not trying to be in the front row at church standing up during praise and worship with his hands in the air, jamming to the music. But I am like I am loud and crazy, and opposites always attract, right? Dave's very much into systems, he's very meticulous, he's very educated and smart. I am just crazy on fire, like all the time. So I make a really big mess, and then Dave cleans up all my messes, and we work really well together. But this event, I booked both of us. And Dave's like, You're going to that? I go, Yeah, we're going to that. And we were gonna be in the seats, you guys. There was one guy, he he's literally making 450,000 a month just in residual. Thousands, like 9,000 people last month joined his challenge for weight loss. I want to learn from that guy. Like, how in the hell did you do that? Right. But I never would have learned his secret had I not been in the room. And the girl that I sat next to was an introvert. Um, actually shared her story with me, had been struggling with addiction, got caught shoplifting in Costco, had a five-year-old little girl at home, had to call her husband and say, get a bail bondsman, come and get me. She's like one of the number one people was on Jesse Lee Ward's front line in a company that I'm not involved in. But I sat next to her for four days. She taught me, oh my gosh, I looked at her Facebook. I said, How do you have a million followers? She goes, Oh, I just did what my mentor taught me. I said, Let's go on the break and sit by the pool. She taught me. Next thing you knew, I had 900 new followers. By the way, go subscribe, follow me, right? I never said that. I never asked for the follow me, share this, subscribe, subscribe. Now I'm like, subscribe, you know, go find me on Instagram, go find me on Facebook. I never did that before. And I think sometimes it's just little things that you learn. But in that room, we had an hour with Jack Canfield, we had an hour with Rob Deerdick, we had an hour with the guy that did um My secret secret millionaire. Uh, why can I not think? I'm having a can't think of his name, but the movie Secret Millionaire.

SPEAKER_02 18:39

Okay, yeah.

SPEAKER_00 18:39

He he trains all the top speakers in the world. Wow. My notebook's not here, but it's full. Notebook this thick. You guys have four days of learning, and the real takeaway for Dave was what's working in the industry? It's not what you've always done. What is working in the industry? The second thing was, is it not only working, but can everybody do it? Because if everybody can't do it, you're signing up for a job and you're gonna be the one so busy for the rest of your life with no freedom. And then not just can everybody do it, but can you teach it? Like, is it so simple that it can go on one sheet and everybody can go do it? And we literally like tore up everything we've ever done and said, that's gonna be our new mantra. And I think that one takeaway, Keith. Um, one takeaway from that trainer, one takeaway from Rob Deerdick, you know, one takeaway from Ty Lopez was there. Um the YouTuber uh rhymes with channel. Cannel, the big YouTuber that does all the reviews, he was there for an hour. How to go crazy on YouTube, you know, these are things that I don't know. I'm 52 years old. That is not the way that I grew up. But the notes, and I would just get one takeaway from each speaker, and I would be like, What's my takeaway? And then Dave and I would compare notes. But do you know what was more powerful for me than being there mentored by all these celebrities? Was the time sitting out by the pool, just rubbing shoulders with the other great people. You know, one of them was like, we use boards, we use boards for everything. Me and Dave were like, What's boards? We've never used boards. I didn't even know what that was. And then all of a sudden, Dave meets the owner of boards. You know, it's it's not even about the price of the ticket, you guys, or what the name of the event is. It's you going there saying, I'm gonna get better, I'm gonna level up, I'm gonna meet someone, the people you meet, I'm gonna learn something, you know, the audios or the trainings you hear, and and I'm gonna pick up a new book. And by the time I left there, Rob Deardick shared his two favorite books. You should order these right away. You know, Ty Lopez shared his two favorite books. You know what's crazy, Keith? You and I already have the books, and our mentor 30 years ago told us to read those books. So I don't know that like the times have changed. There is a pivot, but really people don't change. I mean, we still want the same thing. We want freedom to be with the people we love, we want time to spend doing whatever we want, wherever we want, with whoever we want, and not have to worry about what it costs. And I don't think that has changed. You know, people are leading with a product, customer acquisition is the jam. Really, our competition isn't another MLM. I'm not afraid of one MLM out there right now because what I'm doing is saying, how can I compete with Amazon? You know, what I'm doing is people are buying me, not the company or the product. How can I be the best in this room? And I think in order for you to say, how can I Be the best, you got to go get around the best and then say, What can I learn from them? What can I duplicate? And more important than anything, how can I be me? Because my highlight of the weekend was sitting with Stormy Wellington for an hour. I mean, she is the queen of branding herself. I am so polar opposite of Stormy Wellington, it's scary. Like I'm never doing anything Stormy does on Instagram, ever. Not even for a million dollars. But I learned a lot from Stormy how I could be Barb Pickcock and brand me instead of trying to be someone else. And I think that was probably my highlight and takeaway from the whole thing. But 30 grand to go to an event for four days, one idea I got, definitely make 30 grand. It's just you've got to take a risk and you got to do something that scares you. And when you spend that kind of money to go to an event, um, I don't know, you change because I applied myself and I knew when I went there that when Dave and I left, we were gonna be different. And Dave actually loved it, believe it or not. Like we were both a little afraid and it was way out of our comfort zone. But afterwards, he was like, rhythm of life, Rob Deardick. Like, I'm doing that. That was his takeaway. And he never missed an episode of ridiculousness. But I got to tell you a funny barbism, Keith. You know me well, right? Always make a fool of myself. And I don't even care because I have zero ego, like it's just part of my branding. But here I am sitting in a room, only about 20 of us, one of the biggest trainers in the industry at the front of the room with Rob Deerdick. He's just told us that he's on track to be a billionaire at the end of the year, right? He's just talked about money for an hour. Do any of you have any questions? And Keith, you know Dave. Like, you know, Dave has his, you know, his list of favorites, and Chanel West Coast is like on that list, right? So I'm sitting there, they say, Does anybody have a question? Dave's right beside me. I'm like, I do. I have a question. Dave gives up, exits as fast as he can to the bathroom. Cause I know he was like, What in the hell is my wife gonna ask Rob Deirdre? So I said, I just gotta ask you one thing. I'm like, what is it like to work with Chanel West Coast? He's like, Oh, she left the show a year ago. Next question. And I was like, I could have asked him anything, but I don't watch TV, I don't follow current events in the news. Like, I just thought it would be interesting to know what he would say. It was like, but she just had a baby, you know. I think everybody knew she just had a baby, but Dave was like, only you, like he's gonna be a billionaire this year. You could have asked him anything, but no, you asked him, what's it like to work with Chanel West Coast? But you know what? I was just being authentically me, and it was so fun to just be able to be in a room with someone that's had that much success and to be able to pick their brain. Way different than what you think, what you see on TV. But anyway, that's my answer to that. Long answer.

SPEAKER_01 25:22

You're in the networker's town with Keith Schreider.

SPEAKER_02 25:27

I forgot what the question was, but I'm thinking, does it drive you crazy sometimes that you go to an event and then you realize I could have been doing this all along? Like it's not it's it's simple but targeted, the changes that we have to make. It's not like okay, we have to spend four hours a day for four years to figure out this one system. It's always like, oh yeah, you need to tell them like and subscribe, you need to uh do certain things, you need to. I mean, it's nothing, it's nothing that's hard, it's just simple, but we have to do it, and it's targeted. Does that drive you crazy?

SPEAKER_00 26:00

It does. And what really drove me crazy is that I paid all this money for this amazing training I was gonna get, and we went for four days. So, like the top, top leaders came in for leadership on Thursday, Friday, but not Dave and I. We came in for Monday, Tuesday, Wednesday, Thursday, Friday. So the first two days was systems, and we were like, systems, that's that's our that's what we're going for. That's our intention. This guy that we paid all this money to said the same exact thing on day three and four that he said on day one and two. And I was literally like, didn't we just learn this? Why is he repeating all this to the leaders? Should we have just waited and came to the leaders? But you know what? Sometimes we gotta hear it four times before it really like hits us. And everything I teach, I've taught a hundred times. My people won't listen. They go listen to someone else that says it. It's like Jesus came through, you know, the clouds and hugged them or something. And I'm like, Yeah, I've been saying this all along. But Dave looked at me the second or third time and he's like, We know this. Like, how many times are we gonna learn this? But here's what I was always taught to know and not to do is not to know. So what you said, doesn't it drive you crazy? It does, but if you're not doing it, you haven't heard it enough times. Because if you've already heard it and you already know it and this is nothing new, why are you still broke? Like, do you just like being broke? You just like your team not growing, you just like being stuck in a company you're miserable, you like complaining. Like, you see the same rituals of people and habits and activities and the way they act and talk and post. Like, what's gonna change it? And I really think for Dave and I, it was just getting around great people. And you know what's funny, Keith? I wasn't even in conversation with this amazing mentor for maybe an hour. And right when I got done, and you know, you're levitating, you're like up here, like, oh my God, I'm gonna go crouch at. And then I get this text from someone from my past, from a company that I haven't been involved in since 12, 13 years ago. Did you see that company ABC hasn't da-da-da-da-da-da-da? I said, here's where my intention was. Don't care. Don't ever text me that again. I'm focused on the future. I'm not taught, I'm not discussing other companies. I'm not discussing people, I don't care what anyone else does. I don't care how cheap their products are, I don't care how much they've grown. Like, I'm blinders on. I'm gonna go be the best me. You continue to talk about everyone else in a bad way. Go suck the life out of somebody else's company, right? Don't get around me because I think when you've been in that room and you've leveled up your thinking and your attitude, like me hanging out with Stormy Wellington for an hour by the pool. I was like, Do you mind if I hit record? And like that might be weird because you know, we're both top earners, but I'm like, this is gold. And I think sometimes people get an ego, they think, Oh, I don't need to go to that event. I already know all that. I don't need to learn from other people in the industry, they're my competition. No, they're actually not. Most of the big companies out there right now, if they don't pivot, Keith. I mean, this is a bold statement. They're going away. I'm watching it every day. Last week I had a friend that makes almost like $700,080,000 a month. Gone. You know, watching companies that I pattern myself after, like they're the best. Look at what they did with that little gadget or this little campaign or hashtag. Dead, dead, because they didn't pivot. They didn't realize that right now it's customer acquisition, it's influencers. What's the competition right now? Your daughter could go download Rover and walk a dog and make more than half of my front line.

SPEAKER_03 30:08

Yeah.

SPEAKER_00 30:08

Because the people on the front line are stuck in the past beating a dead horse and they can't get it to go because the old way is not working. It's just not working. Some of it will, but I don't know, Keith. I could go on for two hours. I am I am on a roll. Like, we all need to change our thinking, pivot with the way of times, understand that this gig economy has college kids downloading Uber Eats, Lyft, Rover, Poshmark. I mean, they can make more in two hours from their phone. It doesn't care if they're a felon, they don't have to get on four hours of Zooms, they don't have to fill out a nine-page application, they don't have to pay $49. It's just download, go to the pay window, download, go to the pay window. And I really think that's the part that's broken about MLM. You know, we want to do everything the old way. And me, being a company owner for 20 years, like I want to do everything the old way. I'm gonna be dust. I really have to pivot and embrace change and really think about what people want. What do they want? More time, more money, community, feel good, good products. Those are hard to find anymore. Um, authenticity, you got to be out front and communicate. You can't be making excuses and hiding from the reality. We're in a recession, everything went up, everything's expensive. But we all have to pivot. And I'll tell you, you and I made a fortune during the worst recession ever, 1996. Oil was seven dollars a barrel. Everyone in our little oil boom town in Kansas was going bankrupt, and we were selling $1,000 packs in a time where people couldn't afford groceries. But the vision was that girl's going somewhere. I'm gonna go with her. You know, that team's growing, I want to grow with them. That product's amazing. I want to get that product, and we just built such a campaign and a culture that we Keith, we were probably part of the fastest growing movement of all time when we were young.

SPEAKER_02 32:18

Yeah, we want to know because there was no internet groups or you know, nothing like that.

SPEAKER_00 32:24

Oh my god, if there would have been Facebook back then with all the drama and trauma that company went through, can you even imagine we would have been trending?

SPEAKER_02 32:34

Good or bad, trending's trending.

SPEAKER_00 32:38

Oh my gosh, but we learned a lot, and you know, I'm grateful, Keith. You were my upline and an incredible upline. I also love that when I made a pivot and I had a different purpose and passion, our friendship was never based on a business. If it was, wasn't really a friendship anyway. Um, it was based on concerts, yeah. It was a lot of backstage passes. You and Dave had way too much money at a young age. I would say when you go backstage to the same band five times in 12 months, there's a problem.

SPEAKER_02 33:13

Well, I'm reliving it because my daughter's almost 17 now, and now she's in the concert phase. I'm like, oh, here we go. It's a phase. She's like OCD, like last month. What's that?

SPEAKER_00 33:22

Did you take her last month when she was wanting to go to Dallas? Did you guys go?

SPEAKER_02 33:26

No, she uh was right before school, but you know, she saw uh uh pink, she saw the the cure. We're looking at you know, obviously Swift, um, things like that coming up, but yeah, now she's in a concert. These are so much fun.

SPEAKER_00 33:38

Let's talk about Taylor Swift, Kansas City. I'm in Kansas City, right? Uh yep. Keith, what I did a I did a reel last week, a TikTok. When I was there at that event, they said find somebody in the news, go do a TikTok or a reel, tag them, um, react to them something. And I mean, being from Kansas, I was like, Taylor Swift is the new queen of Kansas City. My daughter Callie's like, Taylor Swift's the new queen of Kansas City. So I just went, put on bright red lipstick, and I did three things I learned from Taylor Swift. And the first one was curiosity sells because at the time nobody even saw them holding hands, everybody was following it, right? They didn't even know if it was just a marketing deal, you know, just get everybody curious to get he's sold more jerseys and he has done more on the field than ever before. It has to be something to do with frequency, right?

SPEAKER_02 34:38

Absolutely, absolutely the three things.

SPEAKER_00 34:41

It was like she piques curiosity, she doesn't cure it, she attaches herself to a leader, you know, that has the highest numbers on the team, you know, talking about what they've done, she doesn't care about haters because if you don't have haters doing anything, yeah, no, and then my last one on my reel was even a girl that has fair skin can wear a red lipstick, and I had bright red lips on. Like crazy. Like, you know, sometimes you just gotta put yourself out there to where you're like, no, this is way out of my comfort zone, but this is gonna be fun, and I'm gonna go do it. And I think when you do that, when you're interesting, people get interested. And some of us are just afraid. We won't take the risk, we won't go to the event, we won't go live, we won't make a reel. We're just like stuck over here in a box. And I say just go crazy. Like, let's just go crazy.

SPEAKER_02 35:39

Well, let's talk about that because sometimes uh there's there's so many different you know audios and things you learn, and some people say, Okay, if you're making X amount of dollars, would you care what other people thought? So let's let's let's say it's six figures for some people, let's say it's uh uh a half a million dollars for some people. If you're making that per year, would you care what other people thought? And everyone goes, No, absolutely not. Well, why aren't you doing it now? Because that's what's going to yield the results.

SPEAKER_00 36:06

Absolutely, and you probably wouldn't even be in the same town as the haters you have right now. You probably wouldn't even know you're like block, delete, mute. Like, I can't tell you how many people I've muted this year. Oh, just because I can't even, I don't even want it in my news feed. And it's just like you're smarter than that. Why would you do something so stupid? But like, why do I care what they do? Just let them, like Jim Rowland says, just let them stay perplexed, let them stay a liar, let them stay a hater, let them stay the person that does desperate things like desperate people do. Like, why do we get so perplexed trying to control and change everyone around us? Just leave them perplexed, you know, go do your thing. And this world's crazy right now. There's a lot of hate, there's a lot of hate, there's a lot of people that are so out of the vortex and they just want to talk about everything so bad, be so opinionated. And I just I think it's a time in history where if you turn up the volume and you're selling hope and you're bringing good vibration and love and a high frequency and something that's not common, people are gonna be like, Who is this person? And they're just gonna attach to you because people want to feel good, but they don't. Nobody feels good right now. It's just like a disease all over because of everything going on. You know, these phones are just exploding with notifications, like the news is just rolling with negative news, and then people just kind of get sucked into that like a vacuum, and they don't know how to get back to where I do have dreams. It is gonna happen. It doesn't matter what the economy is, like I'm going to create my own economy. And during a down economy, direct sales explodes. A lot of things explode. Look at what happened for so many companies during COVID. Some of them went away, and some of them said, This is our chance, and they just took some obstacle.

SPEAKER_02 38:09

Yeah, some like crazy.

SPEAKER_00 38:12

We blew up, like we took the obstacle and turned it into opportunity. And I had never been on a ride like that in my life. But here's what everybody did then. We all got in pajama culture that were, I mean, it worked for a while, yeah, because everybody was home and everybody was on Facebook. But like four years later, like you got to get out of your pajamas, like the the shutdown is over. Like, you might have to do something, you know, like it's not just gonna attack you. And I think that's where everyone got lazy, and then they didn't want to have a conversation, they didn't want to go see anybody, and they just kind of got complacent. And um, there's no free lunch, like we all gotta go get it, that's for sure.

SPEAKER_02 38:58

Yeah, they didn't want to put put on pants, uh, you know, all sorts of things.

SPEAKER_00 39:03

Hey, sometimes last night, Dave and I had a Zoom at 10:30 Eastern, and we're here seeing our daughter and and her fiance, and they're like, everyone's going to bed. They're like, You guys have a Zoom in an hour from now. How are you gonna stay up for that? And in my brain, I was like, I always think, you know, dress as you want to be addressed, but I was like, do I turn my camera off and and I could just go take my shower? Or do I wait and take my shower at midnight? Right? Like, how you show up is so important. And um, you can be no pants on the underneath, but up here, you know, you gotta show up and you gotta dress as you want to dress. You gotta bring the energy and first impressions are everything. So, you know, I took my shower, washed my hair, left my makeup on, just got ready. It's funny, got ready for bed, but got ready up here, right? Um, you you've gotta show up no matter what time of day it is, and you gotta put yourself out there.

SPEAKER_02 40:05

Yeah, well, I can tell energy. Like I can see that you're leaning forward while some people, you know, they just lean back, arms folded. I I have a stand-up desk, so I have no choice but to lean some way. Uh, you know, there's a there's definitely an energy that you bring. And I think, yeah, sometimes Zoom can get a people get lazy, they're cooking, they're not really not paying attention and stuff like that. So yeah, show up. That's a good, that's a really good point.

SPEAKER_00 40:30

Well, and if you can see my setup, like I'm in my daughter's basement because Keith and I were scheduled to do this yesterday for all of you that are listening, and you know, sometimes you have to pivot. I had a thing come up, so I can't be at home in my own office. Lucky for me, I've got my daughter's K-State cheer uniform behind me. That's a great energy backdrop and her boyfriend, basketball player. I mean, I just had to find a way to set up where I had some good lighting and I knew that I could visit with Keith for an hour. But if you guys could see, I got the laptop on an ironing board, you know, I'm I'm sitting in the basement on a couch, I had to move things around in the corner. You know, when you go live or you get on a podcast or you do whatever you're gonna do, you just have to think if I saw this person for the first time and I was getting a first impression from them, what would I say or think or do? And I think sometimes we try to make it so fake with all the filters and you know, all the things, but it's great to have a classy, clean background. It's great for you to show up and have your makeup done and have good lighting and whatever. But at the same time, when you're on your story or your Facebook or whatever, like be real life. People want to see someone that's real. And people know a flake when they meet a flake. So, you know, just be authentic and don't be afraid to really stand up for what you believe in and get loud about it. Because when you're not here anymore, nobody's gonna remember how much money you made, how great your house was, how beautiful your car was. The only thing they remember is how you made them feel. And when I think about that, like Keith, my kids still talk about you, like all the things you've done and how you've made them feel. And I'm sure that if all of you self-examine in the mirror, like if something happened to you today, what would people say about you? I mean, that's what I think about every day. When I'm not here anymore, what are people gonna tell my kids and grandkids? Like, your mom, your grandma made me feel so good. Like she empowered me, she pushed me, she taught me, she pulled me, she encouraged me. You know, think about what you want to be, and every single day think about how you make people feel.

SPEAKER_02 42:44

Yeah, I think that's how we're designed, anyways. No one was designed to think about the negative, we're all designed to give back. And I think something happened.

SPEAKER_00 42:54

Something happened. Like some people didn't get the assignment.

SPEAKER_02 43:00

Yeah, and well, honestly, they probably remember me just be with since they're I you know between five and ten starting off, just because like I was myself, I was like, trampolines are fun. You guys had that giant trampoline in the back of your house. I think I think chance, yeah. We're our relationships based on trampoline when we're in in uh Kansas Trampoline. Until the tornado trampoline park.

SPEAKER_00 43:20

Oh, yeah, yeah, but until the tornado picked up the trampoline, Kansas Tornado. Keith and Liz are there. For some reason, their family always has Christmas in July in Nebraska. So they would drive from Texas to Nebraska and stop at our house on their Christmas vacation. Well, tornado season happens around then, you know, in the summer, and they had their car sitting in our driveway and the trampoline on our 22 acres. It had 22 acres to fly and land, but it decided to fly over the house right on top of Keith and Liz's car. So they couldn't leave. And it was like straddling it like a spider net or something. But uh that was the end of the trampoline. I think we bought one like every two years until finally we're like, we're not buying any more trampolines.

SPEAKER_02 44:08

Now they have trampoline parks, they're exciting.

SPEAKER_00 44:10

Yeah, they do. And every time I go to Arizona, where do you think chance and the kids want to go?

SPEAKER_02 44:15

Trampolines are so much fun. So much fun.

SPEAKER_00 44:21

We had a blast. We didn't even have a baby then. I was trying to tell you and Liz like, you gotta have kids. It's the best. You know, it's the best. And then one day you did, and now you know it's the best.

SPEAKER_02 44:35

There you go. We have one, but we borrow a lot of kids at our house all the time. It's crazy. It's fun.

SPEAKER_00 44:40

It's the best. And you're a great dad. Every time I talk to you, you're going on a band trip.

SPEAKER_02 44:45

Oh, yeah, in about five hours. So there we go. We could probably talk for another five hours, but we'll definitely wrap it up. And we also have to talk about some projects too after we hit stop. But uh um, yeah, thank you so much for giving back. And um, I think we probably were mid-thought on so many things, so we'll have to re-listen and figure out uh what content to put out next time.

SPEAKER_00 45:05

Keith, I think that's just my style. People are like, Well, what were you talking about? And then where did that go? Would you go back to the story of? And I'll be like, Oh, yeah, yeah, yeah. What was that story? Like, we just we got so much going that you just want to like tell everybody and got to do it in little bite-sized pieces.

SPEAKER_02 45:24

Oh, definitely, definitely. But before I let you go, you know my usual. I got three more questions for you. We'll light around. I'm ready. All right. Uh, question number one. What is one trait the love or one trait of a dream prospect?

SPEAKER_00 45:41

One trait of a dream prospect. Really, there's only one. I want them to be, well, maybe two. I want them to be hungry. I'd rather find someone that's hungry than find someone that's qualified. Because the hungry person will pass all the smart, wealthy, connected, influencer, experienced letters behind their name. Like, give me somebody hungry, we'll pass you.

SPEAKER_02 46:07

Like Dick Bolt uh being brand new and then going to a qualifying for an all-expenses gym roan event.

SPEAKER_00 46:14

Oh my gosh. And then we went, then he qualified for a NASCAR trip. Like, you told you tell him where we're going next month for the business builders team. He's on it. It was fun.

SPEAKER_02 46:24

Neat. All right. Question number two: what's one skill you wish everybody could master energy team? Like just one skill. Like, if they got this, it's gonna make a huge difference. Obviously, there's a lot of skills, but what would be one skill you wish they'd master?

SPEAKER_00 46:39

I think one skill that I wish everybody would master is be teachable.

SPEAKER_03 46:46

Nice.

SPEAKER_00 46:47

Be teachable. The teachability index is everything. And you know, my mentor when I was a bankrupt beautician, married to a bull rider with a broken leg, would say, Where's your teachability index? Because we all focus on how all the time. We don't focus on the why, the desire, the vision. And you know, step number one for us was to find your dream and develop a burning desire for it. And he would tell us, if you're not gonna do step number one, put all your products back in the box, send them back, get a refund, you're gonna fail anyway. I don't want to watch it. And I would be like, that's a little harsh. He's kind of a and then he would be like, Well, it'd be easier if I didn't care about you. Like, you've got to be teachable. And Rob Deirdick said, number one thing him and his wife do every day, their vision board. Even the husbands, this isn't a woman-girl thing, even the husbands, you've got to design your life and then reverse engineer where you want to be five, three, four, you know, however many years, months, weeks from now. Where are you gonna be in January 2024? I already know it's on the board. I'm hitting it because I reverse engineered it. That's a teachability index. Most people want to know what's the ingredients, how much is the shipping? Teach me the comp plan. You know, I think, yes, that's all important, but your teachability index has to do with you getting with someone that has what you want and being willing to learn what they did to get it. And most of the time, it wasn't policies, procedures, ingredient decks, you know, compensation plans. They just learned the system and followed the system. And after four days of having someone pound in my brain, this is why a system is so important. I think teachability index is the most important thing I want someone to have because most people will never be open to learn a system, they will never learn it well enough to teach it, and they always got to be reinventing the wheel with their own thing, which means their teachability index is down here. Teachability index is everything.

SPEAKER_02 49:02

That's super cool. Yeah, okay. And uh, question number three what's for dinner?

SPEAKER_00 49:09

Oh my gosh, you would ask about food. Okay, of course.

SPEAKER_02 49:13

So we have to get some ideas.

SPEAKER_00 49:16

We went to a new barbecue place last night. Kansas City's famous for barbecue, right? And speaking of Taylor Swift and you know, Kansas City Chiefs, those two go hand in hand. Like, that's where all the Chiefs go. So they were like, we gotta go to this new place, it's all over social media, everybody's loving it. And so it's so weird. We went there. Darien is a food snob, Keith. He reminds me of you. He loves calamari, which Dave and I gag every time he eats it. So every restaurant we go to, he's gonna start like his own thing, rate the calamari. Like that could be his whole branding. But barbecue is like his thing. Kelly doesn't like barbecue, it's Darien's favorite food. So growing up, she would never eat it. Now she has to have it like two, three times a week. But I posted it last night, and I don't always post about food like you do, but this was off the chains good food. It is called Q39 barbecue. Q39.

SPEAKER_02 50:20

Like on 39th Street.

SPEAKER_00 50:22

I don't think it's even 39th Street. I don't know why it's called Q39.

SPEAKER_02 50:27

That's I'm always wondering where things come from. Yeah.

SPEAKER_00 50:30

Nope. This is on 1105-1 Antioch Road, Overland Park. But who knows? I posted it and I said, amazing food. Now, this is why you gotta post every day and be authentic. 10 years ago, my husband and I were manufacturers for a company, and we bottled their CBD products and essential oils. They're no longer around, but when we were bottling for them, they had a weight loss challenge, which I got excited about, and I built a weight loss team. I was kind of in an interim weird time of my life where I went from being top distributor to a whole bunch of drama and said I would never do the network marketing deal again, but here I am. But anyway, during that interim, I didn't make a lot of money with that company, but I did do their weight loss management thing. This guy lost a hundred and some pounds. Like he was the poster child of the company. We became best friends because he's like from Kansas City. And you know, a couple years ago, I saw he was getting married at the Mayo in Tulsa, and I'm like, hey, Kelly lives in Tulsa. We always go to the Mayo. Congratulations on your wedding. Had not talked to him, but I haven't talked to him since 2000, at least 2017. Oh, I posted it, left the parking lot, bragging about the food. Dave's driving, and I get this notification and I scream his name. Oh my god, Dave's like in traffic, like, what? Why are you screaming at me like that? He manages the restaurant, he manages the restaurant. I'm raving about and didn't even know that we were in town or there. And you guys, that's the power of social media, connection, community, campaign. Because I guarantee you, even though he's not really in the industry and he's not on my team, he's probably been watching what I've been doing, and now I'm watching what he's doing, and it's just all about starting that conversation and you know, getting in community. What can I do for you? What could I do to help you and serve you? I'm raving about your restaurant, and then him saying to me, like, what are you guys up to? I feel like that's the name of the game nowadays, Keith. It's just touching people and in wrapping up, what's for dinner? That was some of the most amazing Kansas City barbecue I've ever had. And yesterday morning we went to a place called the Farmer's Table and it was all home cooked. You know, we live in Russell, so there's 2,000 people in five restaurants. There's a Sonic, a Subway, a McDonald's, a Meredith's cafe, and a pizza hut. Downtown there's a pub and an old rundown dairy queen where there's authentic Mexican, which is probably the best food in town. But like we rotate, we don't like fast food, so we rotate between the pub, the cafe, and the Mexican dairy queen, you know, Mexican food and dairy queen, pub downtown. Like, so you're gonna have Mexican or burger or a steak, and there's there's no food where we live. So we stay in the country and cook at home or we travel. So yesterday, two times in one day, I posted about food, and I was like, What is wrong with you? You're turning into Keith Schrider, but it really did create connection because the morning one, a friend from high school said, Oh my god, I could look out my window and see you. I'm working in Kansas City. That was the morning food post, and in the evening, one of my top producers ever in my career managing the barbecue restaurant. So food does bring people together, doesn't it, Keith?

SPEAKER_02 54:14

Yeah, we're all like, what was it? Five degrees of Kevin Bacon or whatever that was. So there we go.

SPEAKER_00 54:20

Speaking of that, for breakfast, I smell bacon. Dave's cooking breakfast for all of us.

SPEAKER_02 54:26

You know, you know it's 10:30, right? I guess.

SPEAKER_00 54:29

I know, right? So, Keith, we're writing a book together. We're doing a book together. Your publishing company is doing a book for us, for my team, for the coaching team. How's that coming?

SPEAKER_02 54:43

Uh, we gotta hit stop and uh wrap it up. Oh yeah, yeah, definitely, definitely looking forward to some some cool projects with you, including that book. And uh yeah, hopefully we'll uh get it wrapped up and uh get all situated and yeah, really excited about it.

SPEAKER_00 54:57

Can't wait. I love everything you guys do. Your family, Keith. Your dad was doing a generic training last month, and half my team was driving to Dallas to it. And you guys are just so well connected in the industry. I love your generic approach to helping people, and people always get good value, that's for sure. And they get recommendations on food and concerts.

SPEAKER_02 55:18

Yeah, and you were created some amazing value for the industry today as well. So I appreciate your time and I'll let you get to the bacon.

SPEAKER_00 55:26

Thank you so much for having me, Keith. I can't wait till next time.

SPEAKER_02 55:30

All right, thanks again. As always, this podcast is free. The most important part is to turn these skills into action. If this episode or any episode will benefit your team, please share it with them. And if you'd like to be the first to find out about upcoming weekly episodes, simply hit the plus, follow, subscribe button. Depends on your podcast platform, but more importantly, looking forward to sharing another episode next week.

SPEAKER_01 55:57

Thanks for visiting the Networker Some. To get awesome networking tips delivered directly to your inbox. Or for more information about books, audiobooks, online training, including Zooms, and masterclasses, make sure and visit bigalbooks.com.